The philosophical answer might surprise you. It’s not SAP's Business Objects, Corda, Klipfolio or Cognos. The most influential real-time dashboard has existed for a long time. We might tell you how long it has existed by using one: a timekeeping device. The idea, definition, measurement and communication of time have become the world’s most influential real-time dashboard. What are the criteria for achieving this prestigious title? Here are the top four ways I measure a dashboard’s influence in declining order of importance:
Timepieces, sundials, watches and clocks have a profound impact on the efficiency of our society. It’s overwhelming when you think about it – a world that has adopted this de-facto standard, and has proceeded to measure it in real-time, embed it into the everyday, make it mobile etc. As a result, someone you’ve never met, half a world away, and with whom you may not share a common language, can arrange a meeting with you at a precise time.
Tempus fugit, and "what's measured gets managed".
If you’re intrigued, take a look at the impressive Wikipedia listing for timekeeping devices: http://en.wikipedia.org/wiki/History_of_timekeeping_devices.
I participated on a DM Radio panel a few weeks ago – they’re always fun, informal, and a great way to share and debate insightful ideas. One of the participants was Marko Muellner, who is VP Marketing at WebTrends. I mention this because he highlighted a common phenomenon in the context of reporting and marketing departments; a frantic need to engineer and share positive performance metrics.
However, it’s far from just a marketing thing. Selective analytics, and only sharing “up and to the right” metrics that suggest a job well done, is a perilous yet common tactic in some companies. And I think we can all see and recognize the pressures that lead to this behaviour. However, failures, unexpected results and fluctuations are just as important to track, and then learn from. There is an answer to everything. And once you have the answer, it’s a lot easier to face colleagues with metrics that are less than optimal.
Here are some pointers when working with real-world charts, KPIs and other data points:
Just as with any “white lie”, the truth eventually surfaces. So a note of caution to those of you who are committed to this “up and to the right” model. Data in today’s enterprise environment is so accessible and intertwined, that if your numbers don’t mesh with someone else’s numbers and analysis, questions will pop up. And this is a good thing. At the end of the day, don’t you too want to know why the charts you’re not sharing (yes, those that also go to the right, but down) are trending this way?
Who knows, sharing these volatile real-world charts now, might help your future charts to truly all trend up and to the right!
Good luck, and don’t fake it. You’ll be found out.