Look at the past decade, and you'll easily see that there are more software licensing options available today than at the turn of the century. (Wow, that sound's ancient!)
The concepts underlying those options aren't new – in essence, a spectrum ranging from owning to renting. And, of course, both ends of the spectrum have their benefits – you save in the long run if you choose to own, while renting distributes your costs for a much more palatable short term. It's just that renting software has become easier and, as a result, much more prevalent of late – something that Lyndsay Wise at Wise Analytics touched on recently in her article "The Cost of Dashboard Deployments".
The question that interests us – and we suspect you as well – is what is the current sentiment? What models do companies prefer? Or, to look at it another way, what type of a licensing model is easiest to get approved?
Let us know what you think. Complete the survey and see the results.
Allan
analyst