There was a pretty even split (42% of respondents saying “Yes”) between those who 
said their company would be willing to pay a small per-message fee to receive Short Message Service (SMS) alerts from Klipfolio Dashboard on their mobile phone. While this is not an overwhelming acknowledgment, neither is it an overwhelming disavowal. Estimates from CTIA claim that 740 billion text messages were sent during the first half of 2009, which equates to 4.1 billion messages sent daily.
SMS is gaining popularity in business applications, as well as for social purposes. Mobile devices make it easier to write and send messages, especially with the inclusion of physical and virtual qwerty keyboards as opposed to E.161 keypads. The ability to send messages from PCs to mobile devices also helps to increase the ease of use. Some companies are using SMS to build brand awareness, send discounts and coupons, or even get feedback from clients by including surveys or asking questions which can be responded to with the push of a button.
Receiving SMS alerts is something that companies have already set up, and it is a feature that Klipfolio is investigating and it lends itself perfectly to Klipfolio Dashboard. SMS is a relatively cheap method to use to be notified of when something happens. And it never fails – the moment you are not at your desk monitoring the KPIs is when the threshold or event occurs. SMS provides real-time information so that corrections can be made while there is still time to have an impact. A KPI is only useful if it is important enough to be tracked (otherwise it would not be a KPI, it would just be a PI), and the best KPIs are ones that need to be monitored constantly because they make such an impact on your organization – so why not ensure that you are notified when the KPIs are in jeopardy?
