Recently we were asked to participate in the AMA (American Marketing Association) two-day Data and Dashboards workshop taking place in Atlanta starting at 8AM tomorrow (June 1). The workshop provides mid- to senior-level marketing manager with the knowledge to put data at the center of your marketing strategies.
The workshop presents a review of dashboard resources, use cases, and participant collaboration to provide actionable learning. They contacted dashboard vendors that offer best in the industry products and will provide reviews of them. We are very pleased to announce that Klipfolio Dashboard was one of the few chosen to be included.
Chances are you are familiar with Klipfolio Dashboard already and are aware of the platform design that allows you to pull data from multiple sources. For marketing this is very valuable as you can have something like Google Analytics klips to show website traffic and keyword data on the same dashboard as Salesforce.com showing the number of leads that have come in from various marketing campaigns, and a host of others, such as Omniture, Webtrends, and Eloqua BI data on your desktop at all times.
Led by James Clark (Twitter: @jamesoclark ), co-founder of Room 214 and Ben Castelli (Twitter: @bencastelli ) agency director of Room 214, a leading social media agency and developers of customer marketing dashboards, this intensive two-day seminar will dive into the how to gather, filter, curate and visualize the data that matters most for assessing ROI.
If you are in the Atlanta area it sounds like an interesting workshop to check out.
