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Users to Customers

Sep 29, 2006, by FredDixon

Great software always has a loyal user community who become long-time users and advocates.

Great software companies also have customers who use their software in very measurable ways. For our customers, these measurable ‘corporate benefits’ usually boil down saving costs and increasing revenues.


While it’s not always visible to our users, Serence builds and licenses customized versions of KlipFolio. These adaptations, called KlipFolio Branded , makes visible our customer’s brand, content, and value on the desktop, from startup to shutdown. In-turn, their users have a stronger relationship with that company and visit their site more frequently; helping them save costs, and increase revenues.

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The neat thing is, and reason we are sharing this with you, is that all of our successful customers started out being KlipFolio users first. The folks at Staples, Intel, and Comcast all started out using KlipFolio as end-users first – and then came to being customers. So, as you’ve already noticed, we’re increasing awareness of KlipFolio Branded through placing banners on klipfolio.com.


Happy users are our best advocates. If you work somewhere that could benefit from KlipFolio Branded , let us know. Click on one of the banners and find our more.


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Comments About this Blog Entry

You all answered my email on this.

Posted by Richard F on (2006-11-12)
It is my hope that for ex: my future small web site. That you all will offer a branded version of klip folio for smaller sites as well, in the future. As I see this as another avenue to increase your revanue. In the future, if something like this was offered to individuals with their own sites, I believe this may well be profitable for you all as well.

Kind Regards,
Richard F

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