Case Study: Pixable Tracks and Monitors Facebook Metrics with Klipfolio

Published 2015-09-30, updated 2023-03-21

Summary - Company gets quicker and more granular data on Facebook traffic and ad spend with Klipfolio dashboards.

Case Study: Pixable Tracks and Monitors Facebook Metrics with Klipfolio

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Company Background: Pixable, is a New York City-based digital media publisher and content creator that is focused on personalized original content for Millennials. The company delivers original and syndicated content across a number of platforms including web, desktop, mobile applications and email. They also provide content marketing services to brands and advertising agencies.

Business Challenge: Facebook is one of the primary channels Pixable uses to engage Millenials with its content. And while Facebook provides a number of default metrics via their own dashboards, Pixable wanted to be able to get a more granular look at how people are consuming and distributing its media through Facebook. The company’s revenue comes from sponsored content; in order to maintain and grow revenue, the media publisher needs to be able to confirm that sponsored content is delivering traffic and ROI to its sponsors.