Founder/Executive blogs

A collection of our most recent articles on

Banner Mastering The Customer Funnel

Mastering the funnel: Mapping your customer’s journey to revenue growth

By Allan Wille, Co-FounderApril 12, 2019

Metrichq Blog Banner

Blood, sweat and metrics: Creating an online KPI/metrics community

By Allan Wille, Co-FounderSeptember 20, 2019

Best Vc Blogs

What are the best venture capital blogs?

By Jonathan MilneNovember 15, 2017

Vs Dash

Business metrics vs KPIs. What’s the difference?

By Jonathan TaylorOctober 27, 2017

Understanding Unit Economics Is Important to Your Business

Why understanding unit economics is important to your business

By Allan Wille, Co-FounderFebruary 19, 2016

10 Years

Part 3: The history of Klipfolio

By Jonathan TaylorApril 3, 2012

Tracking Public Opinion

The Power of Tracking Public Opinion

By Allan Wille, Co-FounderAugust 7, 2015

Are You Spending Too Much Money

Are you spending too much money acquiring new customers?

By Allan Wille, Co-FounderJuly 31, 2015

Banner Series B Funding Announcement

How $12M in Series B funding will accelerate our mission to give businesses real-time access to all of their metrics

By Allan Wille, Co-FounderJanuary 5, 2017

Fundamental Metrics for A Saas Business

Back to basics: The fundamental metrics for a software-as-a-service (SaaS) business

By Allan Wille, Co-FounderMay 20, 2016

True Trials Metric

True Trials: How we went beyond industry standards to develop our own, better metrics

By Allan Wille, Co-FounderAugust 30, 2017

Startup Founder A B Testing Our Pricing Model

How we are using A-B testing to refine our pricing model – Part 1

By Allan Wille, Co-FounderFebruary 26, 2016

Startup Founder A B Testing Our Pricing Model Part2

How we are using A-B testing to refine our pricing model – Part 2

By Allan Wille, Co-FounderMarch 4, 2016

Prospects to Customer

The value of monitoring how prospects convert into paying customers

By Allan Wille, Co-FounderJune 12, 2015

Data Driven Marketing

How to Get Started With Data-Driven Decision Making in Marketing

By Max BenzApril 17, 2020

How to Lead from The Bottom on Making Your Company Data Driven Blog Banner

How to lead from the bottom on making your company data-driven

By Mark BrownleeNovember 27, 2017

 Integrating Data Systems

The spaghetti mess we created when we tried to integrate our data systems - and how we got out of it

By Allan Wille, Co-FounderMay 29, 2015

Soshhead

Klipfolio for Executives: An Interview with digital agency CEO Dave Hale

By Mitch DupuisJuly 10, 2019

Saas Finance Metrics Cheat Sheet

SaaS Finance Metrics Cheat Sheet

By Emily HaywardMay 11, 2022

Best Dashboard

6 dashboards I use daily - with live links

By Allan Wille, Co-FounderSeptember 11, 2015

6 Tips to Stage Your Company with Confidence Blog Banner

Six Tips to Stage your Company with Confidence

By Mike PascoeJune 30, 2020

Cmo Dashboard

Real-time dashboards: Actionable data insight for CMOs

By Elias CrumSeptember 6, 2018

Why Marketing Executives Need Dashboards

Why marketing executives need dashboards

By Jonathan TaylorNovember 23, 2015

Construction

It's about time – behind the scenes of Klipfolio getting funded

By Allan Wille, Co-FounderFebruary 13, 2014