Klipfolio is the Desktop Dashboard for Business

Dashboard Software Firm Consolidates Brands to Concentrate on Operational Performance Management Market

Ottawa, Canada - Dec 11, 2008: Klipfolio Inc., the developer of Klipfolio Dashboard, today announced its new statement of direction to extend its success with desktop dashboards under the Serence brand to concentrate on the operational performance management market as Klipfolio Inc. The announcement is supported by the simultaneous launch of a new Web site at http://www.klipfolio.com.

The move consolidates two successful lines of business for the desktop dashboard firm under a single recognized brand. The Serence line of branded desktop applications is joining the firm's Klipfolio Dashboard product line to leverage the latter's growing brand equity under the umbrella of Klipfolio, Inc.

Klipfolio Dashboard brings the value of scorecard and dashboard software to the desktop. Proven deployments with Fortune 1000 customers like Kroger, EMC, and Lufthansa demonstrate both business value and Klipfolio's expertise in the enterprise performance management space.

Enterprises rely on Klipfolio Dashboard for different reasons. Where Helpdesk and Internal Communications teams can broadcast employee notifications and alerts straight to desktops across the organization, Sales, Marketing, and Operations departments use Klipfolio Dashboard to monitor and act on changing key performance indicators.

Klipfolio's branded desktop application line of business, which boasts clients that include Intel, Staples and H&R Block, has also been re-launched on Klipfolio's new web site. A dedicated sub domain at branded.klipfolio.com speaks directly to this market's requirements. For more information on Klipfolio's new statement of direction, please see www.klipfolio.com.

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