Measuring your marketing ROI has never been more achievable or more important. As marketing budgets and customer spending tightens up, firms that can track and measure their most effective marketing programs will thrive where others wither. Continuous visibility of real-time program performance data allows your marketing team to learn and adjust on the fly without waiting for weekly, monthly, or quarterly updates.
Your Klipfolio Dashboard for Marketing easily integrates with common marketing applications including Google Analytics as well as supporting CSV, XML data, or any ODBC (SQL) data-access. Consolidate data from multiple data sources to get the whole picture in one place – on your desktop.
Manage marketing KPIs or campaign performance with marketing data visualization features such as scorecarding and bar charts to allow analysts and decision makers to quickly understand trends, spot anomalies, and create competitive advantage.
Aggregate top-level marketing data and zoom in on campaign details. Klipfolio Dashboard for Marketing lets you perform calculations on your desktop using columns and rows, allowing ratios, sums, and averages, and presenting them with at-a-glance clarity.
Your Klipfolio Dashboard for Marketing isn't just for receiving and seeing marketing data. Take action right from your desktop dashboard by filtering data, sharing a report with your colleagues and more.
You can use your Klipfolio Dashboard to analyze data right on your desktop: toggle columns off and on, sort information by date or alphanumeric value, see and share the marketing performance data that matters to your success.
Next: Dive into the technology behind Klipfolio Dashboard
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