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A digital dashboard, also known as an enterprise dashboard or executive dashboard, is a business management tool used to visually depict the status of an enterprise, or an enterprise department, via key performance indicators. Digital dashboards use visual, at-a-glance displays of data pulled from disparate business systems to provide employee alerts, change notifications, next steps, and summaries of business conditions.
Years of research, development, experience and improvement in enterprise information systems such as business intelligence, OLAP, scorecards, and business event management software are converging to make digital dashboards the final delivery vector for the information these systems manage. Ultimately, the only thing that all of these enterprise information systems have in common is a human that is expected to monitor the data they produce and to make high-quality business decisions based on this information. Digital dashboards are the final manifestation of business information before it is handed back to a human. And if the last link between complex and voluminous enterprise data and the people that manage business performance is a digital dashboard, then these systems assume greater importance.
If the only common element among disparate enterprise information systems (EIS) is a human that monitors and acts upon the data they provide, then the placement and appearance of an enterprise's digital dashboard becomes a top priority. For example, a digital dashboard that is 100% intuitive and instantly actionable is useless if it's hidden in a rarely-used enterprise data system behind a login page that requires business users to choose to access it. Likewise, placing a digital dashboard where it's always visible so that it requires no effort by employees to see it is just as useless if the information it presents is partial, irrelevant, or presented in ways that are difficult to interpret or worse - presented in ways that are likely to mislead. To lock in the efficiency and productivity gains promised by every EIS, and to protect the investments made in these costly infrastructure systems, the enterprise needs a digital dashboard on the desktop. A desktop dashboard ensures that critical employee notifications, alerts, and changes are always visible to the workforce.
Klipfolio addresses these digital dashboard requirements with its Klipfolio Enterprise Dashboard product. This miniature desktop dashboard can appear as a sidebar, bottom bar, top bar or, free floating widget. Organizations like Lufthansa, EMC, and IBM use this digital dashboard to notify their employees to important changes in business performance metrics in real time. Klipfolio Enterprise Dashboard can draw on a variety of enterprise information systems and data sources so that the performance metrics that matter to each department and employee are never out of sight or out of mind. Marketing, sales, operations, and help desk team are already using this approach to digital dashboards to accelerate decision-making by their employees.
