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Few departments in the enterprise have more to gain from dashboard software than Marketing. Without the factual, historical, and measurable information provided by a marketing dashboard, friction between the Chief Financial Officer and the Marketing department is inevitable. How do you convince an accountant that the expensive launch event venue generates more demand than the budget option? The same challenges exist between marketing and the creative people and agencies that design its campaigns and programs. Where's your proof that the animated web graphics distract users from clicking on lead generating offers? More importantly, how can you persuade other teams if your department has no way of learning these things for itself? Marketing dashboards exist at the intersection of enterprise information, creative energies, sound investments, and good decisions. A marketing dashboard empowers metrics-based marketing.
Good marketers recognize the value of conducting post-mortem analysis of their campaigns and programs to determine what worked and what didn't. But understanding past performance only has value if the lessons learned inform future decisions. Marketers that operate in the online world can often implement new ideas almost as soon as they hear them. A well-designed marketing dashboard reduces the amount of time and money required to see how well a new marketing program is working, and highlights where program execution can be adjusted on the fly to improve performance right away. One of the best ways to motivate a disparate mix of public relations professionals, copywriters, web and graphic designers, event managers, product marketers and others to work together as a team is to demonstrate the results of their efforts in real time on their common dashboard.
Few marketers have the luxury of running only one program at a time. Ideally, a marketing dashboard containing real-time performance data allows marketers to track the progress of programs that are deployed or in development while carrying out other tasks. But this kind of persistent peripheral awareness only occurs when key performance metrics appear on the desktop. Klipfolio recognizes that the multitasking common to marketing professionals can also prevent ongoing awareness of performance. If the marketing dashboard is hidden in a rarely used application or secured by a unique username and password, odds are that most busy professionals just won't make the time to refer to it as often as they should. For this reason, Klipfolio puts marketing dashboard information on the desktop where it cannot be missed or ignored. With a free floating enterprise widget, a sidebar, top bar or bottom bar, marketing professionals stay abreast of program performance without interrupting their work flow on other tasks.
The Klipfolio Enterprise Dashboard from Klipfolio is already used by Fortune 500 Marketing departments to lock in marketing ROI and manage marketing programs in real time. Learn more about how enterprise Marketing departments can benefit from Klipfolio Enterprise Dashboards.
