Google Analytics is the industry-standard for understanding your web performance in key categories like click-through rates, goal conversion rates, and keyword rankings. With Google Analytics, you get all the insider information you need about your website. That information helps you to know what adjustments you need to make to keep visitors on your site longer, and have them complete more goals than ever before.
The first time you logged into Google Analytics you realized just how much control you can have over your web performance. But you've probably worn the letters off the keys for your Google Analytics password and spent countless hours applying custom segments to create the same report you did yesterday (and the day before that). And if you are an agency that manages multiple sites, then keeping up with all the data coming in can be overwhelming.
With Klipfolio Dashboard, you can create reports and KPIs that pull live data from your Google Analytics account. As new data comes in, your report will automatically update so you can build a single report and it will continue to work for you day after day. If Google Analytics is where you go when you need to have a question answered, then Klipfolio Dashboard is how you share the answer with your colleagues and clients.
Google Analytics is the lynch-pin of your web analytics, but that isn't to say it is the only data source you need to monitor. You also track social media performance for Facebook and Twitter, and track sales data using Salesforce.com. The benefit of Klipfolio Dashboard is that it allows you to connect to virtually any data source, from Salesforce, Facebook, and Twitter to SQL databases and Google Analytics, to get a complete view of your business.
