Enterprise marketing is often mistaken as a cost center, but your marketing team knows better. That's why you meticulously measure and monitor the status of each of your campaigns in real time. When you need to demonstrate ROI (return on investment), your marketing dashboard has the answers you need.
Your marketing efforts span across multiple mediums, such as your website, email campaigns, and your social presence. An effective marketing dashboard integrates and consolidates this data to provide a clear view of your performance.
Marketing campaigns measure results on a daily, even hourly basis. By consolidating key metrics, such as conversion rates, website performance, and new leads, you get at-a-glance awareness of your marketing performance. As new facts and data come in, your marketing dashboard ensures that you're always in the "know".
Successful marketers understand that each campaign is only one piece of a much larger puzzle. A marketing dashboard helps you see the big picture; for example, seeing how a lead comes through your social channels to your website right up to the point where your sales team converts them into a win.
Marketing occupies a fascinating position at the intersection of art and science. You rely on your artistic sense to craft a message that connects with your audience, but it's your scientific approach to analytics that allows you to determine what is working and what isn't.
An effective visualization makes it easy to see the story your data is telling you, without any spin or fancy graphics to hide the truth. That's why we believe the best visualizations is often the simplest.
Connect to virtually any resource to consolidate multiple, disparate data sources on a single dashboard. The best part is that you can automate the data retrieval process so you only have to build a report once to trust you are always viewing the most current information.