Technology companies are driven by their ability to identify, develop, and market products using innovative technologies. This can be software, hardware, or the development and provision of services. Fast pace and high growth are dynamics that drive technology companies to proactively focus on measuring the performance of their business. The boom or bust image of the dot com era has increased the importance of financial and operational performance. The use of key performance indicators (KPIs) can provide both internal and external stakeholders with the clear view of the organization they need to maintain a competitive and profitable edge.
KPIs are critical to ensure everyone in the organization is focused on always operating with greatest efficiency to meet demands and keep costs down. Technology companies are naturally surrounded by data; systems are instrumented, consolidated, and scrutinized. Every employee and every action in a high-tech organization is producing data; sales reps capture information from the field, win customers, and capture revenue; marketing is studying conversions, brand equity, social sentiment, and campaigns; manufacturing is optimizing costs, scrap rate, and suppliers; and the c-suite is looking at financial ratios, sales performance, and equity. In a technology company the data is there. Decisions can be made based on real-time information that is relevant, contextual, and actionable.
A KPI dashboard is the perfect application to ensure key departmental metrics are available to users when and where they need them. For example, management could be notified of daily performance via KPIs on a mobile device. Marketers using a KPI dashboard on their desktop can view KPIs and be alerted if conversion rates are falling. For areas such as a network operations center or call center, key performance indicators can be communicated using large, flat panel displays.
Klipfolio has worked with leading technology companies, including Intel, EMC, Logic, and SiGe, to create real-time notification and threshold-based alerts that are clear, concise, and role-specific. Changes in any key performance indicators will never go unnoticed.
"Klipfolio Dashboard provides real-time visibility for site and system performance, and was instrumental in streaming operational metrics during the holiday season."
Mark Sadegursky, Vice President
"With 150 field based staff that rely on up-to-date corporate and market information that effect their daily lives, Klipfolio appears to be the only easily deployable, IT extensible and proactive communications tool I have found to suit our needs."
GENUS Plc. UK.
Mark Salmon, IT Manager