Everybody wants to go viral on YouTube.
And why not? Going viral is the fastest way to catapult your video views – and subscriptions – into the stratosphere.
For the rest of us, though, we’ll have to build our YouTube audiences the old-fashioned way: By producing consistently valuable content.
And to do that, you’ll need data.
YouTube Analytics gives you all the numbers you need to grow your channel. But you also need to ensure you’re measuring the right YouTube metrics.
That’s where a Klipfolio dashboard has an essential role to play.
Our tool helps you put your YouTube metrics into one place where they can be monitored and, ultimately, improved.
A Klipfolio dashboard is the ideal tool to develop a data-driven approach to building your YouTube channel.
How YouTube Analytics can help you
For any YouTube strategist, YouTube Analytics is an indispensable tool.
Only by learning what your users have already engaged with can you evaluate your success and fix any problems that might arise along the way.
If you want to make your YouTube channel data-driven (and you should), YouTube Analytics is a must-have.
YouTube Analytics dashboards update in real-time
YouTube performance is constantly changing.
Every day your subscribers go up a little (or, if it’s a particularly good day, a lot), the videos people are watching fluctuate and the comments, shares and other key metrics increase.
That’s why you need a tool to stay on top of your data.
Dashboards (the good ones at least) update in real-time. That means you can get a quick, up-to-the-minute update on how your YouTube channel is performing.
Stay on top of your YouTube key metrics and KPIs
YouTube data is partially about learning who your channel is engaging.
Just as significant is the need to ensure you’re on track to meet the goals you’ve set.
A dashboard can easily compare performance to goals. That way, you’re always aware when performance falls below – or rises above – expectations.
Ensure everyone is on the same page
A successful YouTube channel involves a lot of different people.
There’s the team that actually produces the content.
There’s a content team which oversees how YouTube fits in with the overall plan.
There’s probably a digital marketing strategist thrown in there somewhere to run ads and promote the channel. That’s why a tool for keeping everyone on the same page is essential.
A dashboard helps everyone stay informed about how the channel is performing.
To give you an idea of what you can, and should, be monitoring, explore our integrations page or take a look at some of the pre-built YouTube Klips we have available:
Are you getting the results you want from your company's YouTube channel? Find out by connecting your channel to Klipfolio and building interactive dashboards. You can easily track and share metrics like:
- Subscribers gained
- Subscribers lost
- Video views
- And more
YouTube Analytics fundamentals
A measurement tool, such as a dashboard, is important. But it’s only as good as the metrics you’re choosing to measure.
Here’s how you can break down your YouTube Analytics into the fundamentals that will help you build an effective dashboard.
Reach metrics give you an answer to one of the most fundamental questions facing your YouTube strategy.
How many people is your YouTube channel reaching?
For many, YouTube isn’t just about deepening your engagement with your audience... It’s also about growing your brand’s visibility.
Reach metrics – the most important and obvious of which is video views – help to give you a sense for how far your message is spreading on video.
Reach isn’t very useful if your audience isn’t engaging.
Engagement metrics, which include data points such as minutes watched, average view duration and website clickthroughs from YouTube, help to measure the depth of your audience’s engagement.
Reach metrics tell you many people are engaging.
Engagement metrics tell you how deep that engagement is.
Audience metrics tell you WHO is engaging.
YouTube Analytics gives you everything from the age of your audience to where they’re viewing your videos. This can then be put to use not only in making your YouTube channel better.
It can also help inform your wider marketing strategy.
Let’s say your YouTube Analytics tells you women in their mid-20s are engaging with your content a lot. But, so far, that audience hasn’t been the target of your ad campaigns. You may want to revise your targeting to better reach this segment.
Your YouTube channel is, in many ways, its own website.
That means it needs to be measured the same way any site would.
Channel metrics give you insight into how your channel as a whole is performing – not just individual videos.
This is where metrics such as total subscribers can help give you a sense of the overall channel’s success.
YouTube dashboard examples
To learn more about the Klipfolio integration with YouTube, check out our integrations page!
- Track your total channel views
- Monitor your top performing video content
- Get a view into your subscribers over time
- Consolidate your key social metrics
- Gain insight into the performance of your social profiles
- Track interactions thorughout your various platforms
Need to track more than just YouTube Analytics?
Of course you do, with Klipfolio you can create mashups with as many different data sources you need, including Google Analytics, spreadsheets, CRM platforms, social ad platforms and much more. What does this mean for you? No more manual reports or Google Sheets with multiple versions. And you can get started with just a few clicks.
Still want more?
We have a ton of other assets on the power of YouTube and other social platform analytics in our blog section. Here are a few that might be helpful: