Day 3 at Social Media Marketing World 2017: The future and the fundamentals

ICYMI: Here's a glimpse we shared about how this event came to be, and here’s our Day 1 and Day 2 recaps.

How fitting it was to end the final day of Social Media Marketing World 2017 by casting our gaze into the future.

Topics: News and Events, Klipfolio

Day 2 at Social Media Marketing World 2017: Social media takes teamwork

ICYMI: Here’s a glimpse we shared about how this event came to be, and here’s our Day 1 recap.

On the surface, the agenda for Day 2 here at Social Media Marketing World 2017 shimmered with the individual rockstars of social media marketing.

Topics: News and Events, Klipfolio

Day 1 at Social Media Marketing World 2017: Yeah, but how’s your copywriting?

Hi everybody,

We are words and we matter.

Did you all forget?

***

For several weeks now I’ve known the agenda for Day 1 here at Social Media Marketing World 2017. I may have even had it memorized.

But watching a particular string of two sessions come together (beautifully, I must say) still felt shocking.

Topics: News and Events, Klipfolio

How To Define Your Organization's KPIs

It’s a question asked by leaders at maturing startups and at established companies alike: “How do we define our organization’s KPIs?”

This fundamental question, though deeply important, is often asked before its two underlying assumptions are addressed:

Topics: Tips and Techniques, Metrics and KPIs

How To Establish The Best Social Media KPIs

Social media KPIs… it's a buzzword that might seem antiquated by now. There are hundreds or even thousands of blog posts in many different languages about this topic. However, I would argue that most of those articles simply address what social media KPIs are—not how to choose which ones are the best fit for your team's particular goals.

When it comes to social media KPIs, and indeed any segment of KPIs, it's important to do the initial work of separating what's possible from what you need.

Topics: Metrics and KPIs

What is a KPI, Metric or Measure?

If you’re slightly unsure about the differences between KPIs, metrics, and measures—you’ve come to the right place. By the end of this post you will understand what each term means and why each term is important. You’ll also be equipped with practical (and hopefully memorable!) examples of each.

Topics: Metrics and KPIs

How to use the Google Analytics Query Explorer to export data

The Google Analytics Query Explorer is a fantastic way to retrieve raw web analytics data for your website. In this in-depth post, I am going to teach you how to use the Google Analytics Query Explorer to export data.

Topics: Tips and Techniques, Metrics and KPIs, Data Sources, Marketing, Klipfolio

Empathy As Friction’s Antidote: Lessons From Day 3 At SaaStr Annual 2017

Everything you need to know about SaaStr Annual Day 3.

Topics: News and Events, Klipfolio

Funnels & Friends: Lessons From Day 2 At SaaStr Annual 2017

Here's everything you need to know about SaaStr Annual Day 2.

Topics: News and Events, Klipfolio

Everything is Marketing: Lessons From Day 1 At SaaStr Annual 2017

Here's everything you need to know about SaaStr Annual Day 1.

Topics: News and Events, Klipfolio