Founder/Executive Blogs
A collection of our most recent articles on Founder/Executive
Klipfolio for Executives: An Interview with CEO Dave Hale
Executive dashboards drive growth and transparency for Klifpolio users and offer c-suite executives...
Mastering the funnel: Mapping your customer’s journey to revenue growth
Don’t rely on past performance when planning for future growth. Give yourself more control over the...
Why you need to build a culture of innovation in your company
Are you missing the boat when it comes to innovation? Creating a culture of innovation within your...
How CMOs should visualize their ad spend data to gain real-time insight
With 21% of the CMO budget spent on Paid Media, according to...
Moving to a new office, Part II: Lessons learned
A year ago, co-founders Allan Wille and Peter Matthews wrote about how they prepared to move the...
The road from vision to reality
Having trouble reaching your corporate goals? You can’t improvise when it comes to planning. Here...
How we use our yearly planning cycle to grow our company
Is your company falling short of its goals? Having a work plan created during a regular annual...
Why your company needs to invest in creating a clear vision
This is the first of three pieces on how to create a deliberate and measurable plan for...
How to make the most of your interns and student hires in a tight employment market
Having a hard time finding workers in a tight employment market? Students and interns are a good...
Real-time dashboards: Actionable data insight for CMOs
As a modern Chief Marketing Officer (CMO) you’re using all kinds of marketing technology and...
Seven lessons we learned while preparing to move our office
Worried about moving your office to a new location? You should be: If any situation is ripe for...
How to lead from the bottom on making your company data-driven
Many people think that becoming “data-driven” is as simple as implementing a tool like Google...
What are the best venture capital blogs?
A collection of the top VCs to follow online to keep up with the latest views to help your startup...
Business metrics vs KPIs. What’s the difference?
Here’s the thing: I bet most of us learning about key performance indicators (KPIs) and business...
How the subscription business model is changing – and why SaaS companies should change with it
What’s the future of the subscription business model for SaaS companies? It’s a good model, and it’...
Four steps to becoming a confident presenter
Does making a presentation in public make you nervous? Here’s how I got over my fear.
True Trials: How we went beyond industry standards to develop our own, better metrics
Want to boost your win rate? Here's how true trials provided us with the meaningful metrics we...
Why diversity and inclusion are so hard to get right
Many tech companies worry — rightly so — about diversity. Diversity and inclusion are hard to...
Summer reading list: 4 books that will inspire and spark creative thinking
Looking for summer reading? Here’s my summer reading list: Four reads that can inspire...
Why a good product/market fit will get your product flying off the shelves
Do you worry about how to generate leads, or think adding a salesperson will help close more...