Founder/Executive Blogs

A collection of our most recent articles on Founder/Executive

Six Tips to Stage your Company with Confidence

Preparing to sell your company is not dissimilar to preparing your company to attract investors… |...

Mike Pascoe- June 30, 2020

How to Get Started With Data-Driven Decision Making in Marketing

Making decisions for your marketing efforts shouldn't be hard. With data at our disposal we can use...

Max Benz- April 17, 2020

Blood, sweat and metrics: Creating an online KPI/metrics community

The Metric HQ is a crowd-sourced online library of terms and definitions for people using metrics...

Allan Wille- September 20, 2019

How megatrends drive innovation

In every era, there are megatrends that fundamentally change the way something in the world works....

Allan Wille- September 6, 2019

Klipfolio for Executives: An Interview with digital agency CEO Dave Hale

Executive dashboards drive growth and transparency for Klifpolio users and offer c-suite executives...

Mitch Dupuis- July 10, 2019

Mastering the funnel: Mapping your customer’s journey to revenue growth

Don’t rely on past performance when planning for future growth. Give yourself more control over the...

Allan Wille- April 12, 2019

Why you need to build a culture of innovation in your company

Are you missing the boat when it comes to innovation? Creating a culture of innovation within your...

Allan Wille- March 22, 2019

How CMOs should visualize their ad spend data to gain real-time insight

With 21% of the CMO budget spent on Paid Media, according to...

Dennis Mei - January 21, 2019

Moving to a new office, Part II: Lessons learned

A year ago, co-founders Allan Wille and Peter Matthews wrote about how they prepared to move the...

Allan Wille- December 18, 2018

The road from vision to reality

Having trouble reaching your corporate goals? You can’t improvise when it comes to planning. Here...

Allan Wille- November 30, 2018

How we use our yearly planning cycle to grow our company

Is your company falling short of its goals? Having a work plan created during a regular annual...

Allan Wille- November 12, 2018

Why your company needs to invest in creating a clear vision

This is the first of three pieces on how to create a deliberate and measurable plan for...

Allan Wille- October 5, 2018

How to make the most of your interns and student hires in a tight employment market

Having a hard time finding workers in a tight employment market? Students and interns are a good...

Allan Wille- September 12, 2018

Real-time dashboards: Actionable data insight for CMOs

As a modern Chief Marketing Officer (CMO) you’re using all kinds of marketing technology and...

Elias Crum- September 6, 2018

Seven lessons we learned while preparing to move our office

Worried about moving your office to a new location? You should be: If any situation is ripe for...

Allan Wille- January 12, 2018

How to lead from the bottom on making your company data-driven

Many people think that becoming “data-driven” is as simple as implementing a tool like Google...

Mark Brownlee- November 27, 2017

What are the best venture capital blogs?

A collection of the top VCs to follow online to keep up with the latest views to help your startup...

Jonathan Milne- November 15, 2017

Business metrics vs KPIs. What’s the difference?

Here’s the thing: I bet most of us learning about key performance indicators (KPIs) and business...

Jonathan Taylor- October 27, 2017

How the subscription business model is changing – and why SaaS companies should change with it

What’s the future of the subscription business model for SaaS companies? It’s a good model, and it’...

Allan Wille- October 20, 2017

Four steps to becoming a confident presenter

Does making a presentation in public make you nervous? Here’s how I got over my fear.

Allan Wille- October 5, 2017