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Founder/Executive Blogs

A collection of our most recent articles on Founder/Executive

Back to basics: The fundamental metrics for a software-as-a-service (SaaS) business

It’s clear to me that many people have trouble understanding some of the basic concepts companies...

Allan Wille- May 20, 2016

Do initiatives to get more women into tech really work?

Earlier this year, four women from Klipfolio became mentors in the local edition of the...

Allan Wille- May 13, 2016

How to generate great leads that make sense for your business

A lot of companies struggle with lead generation. You can have a great product and a great team,...

Allan Wille- May 6, 2016

What is your internal ‘communications cadence’? And why it’s a growth engine.

How we communicate inside the company is hugely important, particularly as we grow. We have set up...

Allan Wille- April 29, 2016

Why having an opinion is good – and why being able to change it is better

I think the best ideas are those that arise from group discussions. But when you get a bunch of...

Allan Wille- April 22, 2016

How and why we created a local discussion group for SaaS companies

We wanted to connect with other people in the software-as-a-service field in our city, but we...

Allan Wille- April 15, 2016

We’re hiring. Six ways we seek out new employees.

It’s not as easy to find new employees as it used to be. The Ottawa tech sector is picking up, and...

Allan Wille- April 8, 2016

What you need to do when an employee quits – and why

Eventually, one of your employees will quit. If you’re a young company, the first departure –...

Allan Wille- April 1, 2016

Why every company needs to encourage its employees to socialize

Klipfolio has an informal social committee that organizes a wide variety of activities for...

Allan Wille- March 25, 2016

The future is fast, big, and smart - and full of opportunity

There are 25 billion devices around the world connected to the Internet today, and that number is...

Allan Wille- March 18, 2016

Why rules of thumb are dumb

You can’t run a business on aphorisms, sayings and adages. Yet all too often, people quote popular...

Allan Wille- March 11, 2016

How we are using A-B testing to refine our pricing model – Part 2

Our A-B test on a new pricing model ran for just over two months. During that time, we compiled...

Allan Wille- March 4, 2016

How we are using A-B testing to refine our pricing model – Part 1

In 2012, Klipfolio created a pricing model based on the type of customer we were looking to attract...

Allan Wille- February 26, 2016

Why understanding unit economics is important to your business

In any company there are many moving parts and levers that can lead to success or failure. Breaking...

Allan Wille- February 19, 2016

Why startups should think twice about business incubators

Startup incubators and accelerators are not always a good idea. Young entrepreneurs need advice and...

Allan Wille- February 5, 2016

How the surging U.S. dollar is changing the tech landscape in Canada – and what to do about it

Over the last few months, the Canadian dollar has fallen dramatically in relation to its American...

Allan Wille- January 29, 2016

Where do you want to be X years from now?

As companies mature, they must think more about the longer term. Developing a strategic plan is an...

Allan Wille- January 22, 2016

Why hiring an in-house lawyer was the right thing to do

Every company, as it grows, has to make certain hires. We’ve grown to the point where it was...

Allan Wille- January 15, 2016

My New Year’s resolutions are external. Here’s why.

A few weeks ago, I went to Boston to speak with investors. I took advantage of my visit there to...

Allan Wille- January 8, 2016

Why giving employees time off is a good thing – and how we manage it over the holiday season

We’ve always fostered a work culture that values balance. Work hard, and then go home and think...

Allan Wille- December 18, 2015