The top 13 social media KPIs for marketing managers

Social media is often the first touchpoint a company has with potential customers. And as social media platforms grow both in variety and user base, so do their importance in the overall marketing scheme.

With this rapid growth, however, it can be difficult for marketing managers to know exactly what to pay attention to and how to go about developing a comprehensive, multi-platform social media strategy.

Topics: Metrics and KPIs, Marketing

TNW Conference 2017: Insights from day 2

The Chief Strategy Officer of Snapchat. The CEO of Trello. The founder of Product Hunt. The founder of HubSpot. The CXO of Pluralsight. The founder of AngelPad. This represents a small fraction of the all-star lineup for today, the second and final day, of TNW Conference 2017.

Today it truly hit me: What a privilege it is to be here and have access to their collective wisdom! Read on for the take-home points of today (and here are my thoughts from day 1 in case you missed it).

Topics: News and Events

TNW Conference 2017: Insights from day 1

"This has grown into a festival."

That's what countless TNW Conference devotees told me.

And although this is my first year attending, I'd have to agree. This is a festival in the best and not-so-great sense of the word.

With an estimated 15,000 people piled into Amsterdam's Westerpark, food trucks abound. They surround the speaking, workshop and exhibition areas, and offer a fantastically ecclectic food and beer selection while the owners of them embody the same startup spirit as the TNW Conference attendees they're serving.

Topics: News and Events

The top 10 most valuable metrics for marketing managers

We know you don’t have time to read a never-ending article about the value of managing metrics for your marketing team's performance. We know this because you are leading a team of marketers whose roles are unique but also far reaching, so your position often feels like you’re a juggler in the circus.

Topics: Metrics and KPIs, Marketing

Landing page metrics and the 5 stories they tell

Andy Crestodina of Orbit Media often says, "If your website were a city, there would be a highway of visitors flowing through it." But while many digital marketing teams are great at directing visitors on their highway to a landing page, they often fail to listen to the stories those landing pages are trying to tell them about the people it's met.

Topics: Metrics and KPIs, Marketing

The 5 most important SEO KPIs for digital marketing success

Are you often wondering which of the many digital marketing KPIs you should use to scale your marketing efforts? While your digital marketing team may have slightly different goals, the five SEO KPIs I describe here have proven to be the most common (and most important) for the many clients I’ve worked with at Blurbpoint Media and HireSEOAgency.

Before exploring the individual SEO KPIs, let’s sneak-peek into the concept of KPI and its importance.

Topics: Guest Blog, Metrics and KPIs, Marketing

How to set up the Google Analytics-Search Console Integration + 3 key SEO benefits

When the Google Analytics-Search Console integration was announced in May 2016, I was pretty excited. Like many SEOs, I saw the steady retreat of rich keyword data in my Google Analytics account and the rise of keyword (not provided). We gathered around the funeral pyre, declared SEO dead (an SEOs favourite pastime), and figured out new ways to be good at our job.

Topics: Tips and Techniques, Marketing

The 5 most important help desk KPIs

Discussions around help desks typically take one of two directions. They either discuss the “soft” best practices (such as conveying your company’s culture through tone) or they go down the rabbit hole of which help desk software is best.

While both are undoubtedly important, those best practices and software tools can’t make up for a lack of understanding around help desk key performance indicators (KPIs).

Topics: Metrics and KPIs, Marketing

How to Track Facebook Ads in Google Analytics

Tracking your Facebook Ads in Google Analytics allows you to improve attribution from an individual ad or ad set all the way through to a conversion. And it couldn't be easier. These are the steps to track your Facebook Ads in Google Analytics.

Topics: Tips and Techniques, Metrics and KPIs, Marketing, Klipfolio

Facebook Ads Strategy: Understanding Ad Frequency

You think you’ve done everything right, yet your Facebook Ad campaign is heading towards disaster. Your cost-per-action metric is soaring with no end in sight. What’s galling is that almost all your other Facebook metrics are looking good: landing page conversion rates are steady, reach and impressions haven’t changed, and your campaigns are still spending budget.

Sound familiar? I bet you’re a victim of high Ad Frequency.

What is Ad Frequency? It is the average number of times someone has seen your ad. The calculation is simple: Impressions / Reach = Ad Frequency

Topics: Marketing

Why every digital marketer needs to learn how to deploy marketing technology

Too often, we confuse marketing technology with marketing strategy. Whether we blame the messaging of technology vendors or the pressure put on digital marketers to constantly innovate, we've all been victims of poorly executed software deployment.

Topics: Marketing

Facebook Ads Strategy: Understanding Cost Per Action

Your job as a digital marketer at a high-growth company is to figure out how best to keep your growth sustainable. We’ve used growth hacks and one-off campaigns to achieve great results, but what I ultimately strive for are programs that produce continuous, predictable results.

Topics: Marketing

How to use the Google Analytics Query Explorer to export data

The Google Analytics Query Explorer is a fantastic way to retrieve raw web analytics data for your website. In this in-depth post, I am going to teach you how to use the Google Analytics Query Explorer to export data.

Topics: Tips and Techniques, Metrics and KPIs, Data Sources, Marketing, Klipfolio

5 Killer Content Marketing Opportunities I’ll Bet You’re Missing (We Were Too)

Ever feel like your content marketing is as good as it's going to get? We did. Then we were shown what we were missing.

Here I’ll tell you the story of how our small digital marketing team went from thinking we were nailing content marketing, to realizing that we were out to lunch and missing some BIG content marketing opportunities, to taking advantage of those opportunities. And I’ll show you 5 ways we’re now tracking our content marketing, to improve our performance.

Topics: Klipfolio

Using UpContent to enhance your content marketing dashboard

Consistent, quality content can make your social channels the go-to source for trusted, reliable information and position your brand as a thought-leader. UpContent is a content discovery tool. Not only does UpContent save you time by streamlining your content search and curation process, but their unique algorithm ensures that you’re only pulling articles and blogs that rank high for social influence and relevance.

Topics: Data Sources, Marketing

10 must-have search marketing metrics

Digital marketers are constantly trying to increase their company’s SEO visibility, and it can be difficult to manage, analyze, and implement the right content and data to do this. Here you will find a multitude of metrics that will help you build out a sleek search marketing dashboard.

Topics: Tips and Techniques, Metrics and KPIs, Dashboard Design - Tips, Resources, Examples, Data Visualization, Marketing

4 must-have metrics for your Instagram analytics

With the emergence of Instagram marketing, it is crucial to harness Instagram analytics. Here are 4 key metrics to monitor on your account.

Topics: Metrics and KPIs, Dashboard Design - Tips, Resources, Examples, Data Visualization, Marketing

6 must-have metrics for Twitter Analytics

Twitter analytics are important, and knowing what to look for and drawing the right conclusions from the data can be difficult. Using KPI and metric visualizations, a business dashboard is helpful to collect and simplify twitter analytics. Considering this platform limits users to 140 characters, you’ll be surprised the in depth insights you can gather using a number of twitter analytics tools on a dashboard.

Topics: Tips and Techniques, Metrics and KPIs, Data Visualization, Marketing

7 ways to present KPIs that your management team will love

Everyone procrastinates on KPI reporting-why? Because it’s time consuming, tedious and the final product is often uninspiring. Putting together a good KPI report that your management team will not only love, but actually look at, doesn’t have to take as long as you think.

Topics: Tips and Techniques, Metrics and KPIs, Dashboard Design - Tips, Resources, Examples, Data Visualization, Marketing, Analyst

5 Easy HTML Tags Anyone Can Code and Every Webpage Needs

A lot of people think learning HTML is a long and difficult process that requires formal training. HTML goes hand in hand with popular website building platforms such as WordPress, Squarespace, Drupal and Wix. These platforms are definitely necessary for the non-tech savvy business owner and writer, but what a lot of people don’t realize is that these platforms do not replace the importance of HTML.

Topics: Tips and Techniques, Marketing

Case Study: Iotum Gets the Pulse of the Business with Klipfolio

Klipfolio customer relies on dashboards to provide sales, marketing, and executives with real-time and historical data

Topics: Case Study, Marketing, Klipfolio

Case Study: LiveData Enables Custom Dashboards on Mobile Devices

Klipfolio partner quickly delivers mobile dashboards to clients for financial and core business metrics

Topics: Case Study, Marketing, Klipfolio

The 6 must-have metrics to bring your email marketing program to the next level

If you want to run a successful email marketing program, you have to monitor your campaigns closely. Being able to understand what’s working and what isn’t can help drastically improve your email marketing results. Here are the 6 must-have metrics that will bring your email marketing program to the next level.

Topics: Metrics and KPIs, Data Visualization, Marketing, Klipfolio

Create visually appealing, automated dashboards using Klipfolio

This is a special guest post by Nicholas Manojlovic. In his role at the University of Wollongong as Digital Manager, Student Recruitment, he uses both Marketo and Klipfolio. He's a Marketo Certified Expert, and has kindly lent his expertise to help other Klipfolio customers build attractive Marketo dashboards.

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Topics: Marketing, Klipfolio

The emerging importance of Advocacy Marketing - 3 Takeaways from Advocamp 2016

I love camping. The fresh air, the fires, the hiking, and of course… the s’mores. But nothing could have prepared me for the awesomeness that is Advocamp. I’m talking about a marketing conference that brings more than 1,000 people together from around the world to discuss the emerging importance of advocacy marketing. Not only did I get to meet some incredible people, I also got to sit around fake campfires with a mascot bear, in the beautiful city of San Francisco. Can you say best camp ever?

Topics: Marketing, Klipfolio

New Klips for HubSpot

Did you know that The Magnificent Seven was inspired by the film Seven Samurai? Well the 7 magnificent Klips that we released last week should inspire you to create an amazing HubSpot dashboard. These new Klips are an addition to the 6 HubSpot Klips already in the Gallery.

Topics: News and Events, Metrics and KPIs, Data Sources, Klipfolio

Give your online marketing dashboard the gift of Moz

Christmas has come early! For all you online marketing nerds out there, you will be thrilled to hear that we have released 3 new Moz Klips in the Klip Gallery.

Topics: Metrics and KPIs, Marketing, Klipfolio

What’s your dream marketing dashboard?

Talking with Jon Taylor (a.k.a Klipfolio Digital Marketing Guru) last week, he was geeking out about a digital marketing dashboard we don’t have. As a SaaS company focused on inbound marketing, search engine rankings surrounding keywords that are core to our business are incredibly important to us; Jon was excited about the idea of building a dashboard that tracks our search engine rankings on important keywords in real-time. I thought this was a great idea too, but not eyes sparkling, mouth watering, dashboard dreaming good...I’m sure you’ll get it built Jon.

Topics: Metrics and KPIs, Klipfolio

Why marketing executives need dashboards

Despite what marketing outsiders think, the most challenging question a marketing executive has isn’t what color palette should be used for the new campaign (although that is a brutal question). No, the most challenging question is one that, on the surface, should be easy to answer: “How are we doing?”

Topics: Marketing, Klipfolio

Case Study: Cervino Marketing Delivers Smart Marketing Dashboards

Netherlands-based Klipfolio Partner Combines Big Data Engine with Klipfolio Dashboards.

Topics: Case Study, Marketing, Klipfolio

8 must-have metrics for your first digital marketing dashboard

In my opinion, the most difficult step in creating a killer digital marketing dashboard is starting, aka, step 1. Taking the first step on your dashboard journey, thankfully, doesn't have to be hard or even time intensive. In this post, I'm outlining the 8 must-have digital marketing KPIs for your first dashboard.

Topics: Marketing, Klipfolio

New Klips for Zoho, Infusionsoft and Weather

We are continuing to expand the Klip Gallery with pre-build Klips that you can easily add to your dashboard. You are going to love the latest additions for Zoho, Infusionsoft and Weather.

Topics: News and Events, Metrics and KPIs, Data Sources, Klipfolio

12 must-have metrics for your social media dashboard

Wondering where to start on your social media dashboard? Well, you've come to the right place! Treat this blog post as a menu, in which you can self-serve yourself metrics for your social media dashboard. I've compiled my top 12 social media metrics that you can use to quickly build a dashboard.

Topics: Marketing

Why content marketing clicks with clients

Providing useful information for free is an important way to help your business grow. Besides making it easier for people to find you on the Web, content marketing helps build engagement and trust with your clients and establishes your company as a market leader. Helping to educate your clients is a win/win proposition. Their business success will increase - and so will yours.

Topics: CEO, Klipfolio

New Klips for RSS Feeds

We are continuing to expand the Klip Gallery with pre-build Klips that you can easily add to your dashboard. You are going to love the latest additions for RSS Feeds.

Topics: News and Events, Metrics and KPIs, Data Sources, Klipfolio

6 dashboards I use daily - with live links

In this post I’m going to share our own dashboards. Some are very specific to a cloud based SaaS business but many apply to any business. I hope that you get inspiration from them.

Topics: CEO, Tips and Techniques, Metrics and KPIs, Dashboard Design - Tips, Resources, Examples, Data Visualization, Klipfolio

New Klips for Stripe and Searchmetrics

We are continuing to expand the Klip Gallery with pre-build Klips that you can easily add to your dashboard. You are going to love the latest additions for Stripe and Searchmetrics.

Topics: News and Events, Metrics and KPIs, Data Sources, Klipfolio

New Klips for comScore Digital Analytix and Shopify

We are continuing to expand the Klip Gallery with pre-build Klips that you can easily add to your dashboard. You are going to love the latest additions for comScore and Shopify.

Topics: News and Events, Metrics and KPIs, Data Sources, Klipfolio

New Klips for HubSpot and MixPanel

We are continuing to expand the Klip Gallery with pre-build Klips that you can easily add to your dashboard. You are going to love the latest additions for HubSpot and MixPanel.

Topics: News and Events, Metrics and KPIs, Data Sources, Klipfolio

Beyond Vanity Metrics: Mentions and Social Sentiment

Social listening and social media analytics platforms can help you manage mentions and public sentiment surrounding your brand.

Topics: Metrics and KPIs, Dashboard Design - Tips, Resources, Examples, Data Visualization, Marketing, Klipfolio

New Klips for Xero, Insightly and Webtrends

We are continuing to expand the Klip Gallery with pre-build Klips that you can easily add to your dashboard. You are going to love the latest additions for Xero, Insightly and Webtrends.

Topics: News and Events, Metrics and KPIs, Data Sources, Klipfolio

How will the Canadian federal leadership candidates rate with viewers?

A new social sentiment Dashboard reveals what the public thinks about candidates performance during tonight’s debate.

Topics: News and Events, Metrics and KPIs, Marketing, Klipfolio

How do the GOP candidates rate with the citizens of the US?

A new social sentiment Dashboard reveals what the public thinks about GOP candidates. You can build your own version of this dashboard in under 3 minutes!

Topics: News and Events, Data Sources, Marketing, Klipfolio

Case Study: Flight Network democratizes its data with Klipfolio

Company uses data to cement its position as Canada’s largest online travel agency. Check out the case study to see how Klipfolio influenced Flight Network's success.

Topics: Case Study

Case Study: Ekstra Bladet stays on top with Klipfolio

Danish tabloid Ekstra Bladet uses Klipfolio to dominate the ratings in the Danish media market. Check out their case study for the full story.

Topics: Case Study

How having more employees changes your company

The more employees you have, the less ‘personal’ your relationships with your employees become. And the more attention you need to pay to things like internal communications, working groups and office layout.

Topics: CEO, Klipfolio

6 Marketing Automation Lessons To Take You From Data To Dashboard

As a software startup, we enthusiastically embrace technology, and, just over a year ago, we made the decision to embrace marketing automation (Marketo). Here are 6 lessons we thought were worth sharing.

Topics: Tips and Techniques, Dashboard Design - Tips, Resources, Examples, Marketing

Introducing the Klip Gallery - A different approach to auto-generating metrics

We’re excited to announce the beta for a new resource called the Klip Gallery. Klip Gallery is a library of predefined metrics for popular cloud data sources designed to accelerate dashboard creation. This new feature has been developed in the same spirit as our KlipStarts -- to make dashboarding easier, faster, affordable, and more fun.

Topics: Metrics and KPIs, Data Sources, Marketing

Got 3 minutes? Get your Google Adwords data in an interactive dashboard.

In October we introduced KlipStarts and announced the Google Analytics KlipStartas our first. Now we're introducing a KlipStart for Google AdWords.

Topics: Metrics and KPIs, Marketing, Klipfolio

Essential marketing metrics defined - Web traffic sources

In this blog series, I will be defining essential marketing metrics that every digital marketer needs to understand and track. This series is aimed at junior marketers, and, as such, I will be approaching the content from a 101 perspective. Throughout each post, I’ll provide practical, actionable advice and tips to help you better track your marketing metrics.

I want to start this series with a metric I use extensively: web traffic sources.

Topics: Metrics and KPIs, Marketing

Welcome to our new blog, The Dashboard Journey Guide for Marketers

Introducing the Dashboard Journey Guide for Marketer's. In this inaugural post, Klipfolio CMO Mychelle Mollot gives a preview of the type of content you can expect on this journey.

Topics: News and Events, Marketing

Case Study: How Sanoma gets the big picture with Klipfolio Dashboard

When you’re a leading consumer media company managing multiple broadcast and online content delivery channels, how do you stay on top of and fully utilize the constant torrent of data? The answer, for Finnish broadcaster Sanoma, is to use Klipfolio Dashboard. Check out this case study and see how Sanoma gets the big picture.

Topics: Case Study

First annual Cyber Monday Sale

We spend a lot of time contemplating how very fortunate we are, and how we could recognize and reward the confidence that you – our amazing customers – place in Klipfolio. That’s when we decided to join in on all the fun with an old-fashioned, retail-style Cyber Monday sale.

Topics: News and Events

Got 3 minutes? Get your Google Analytics data in an interactive dashboard.

In the time it takes you to walk to the coffee machine and pour yourself a coffee, you could build out an interactive dashboard that shows key metrics about your website’s performance.

Topics: Data Visualization, Marketing, Klipfolio

2014 - A Dashboard Odyssey

We're on the eve of an extremely important and exciting announcement. As you know, I can't resist putting together videos for such occasions. This time, however, I may have outdone myself. Check out this video preview of our upcoming, super-secret dashboard project!

Topics: Data Visualization, Marketing, Klipfolio

Use Searchmetrics as a data source

If content is king in the marketing world, then SEO is the throne upon which the king sits. The new Searchmetrics-Klipfolio integration allows you to combine rich SEO insights with web analytics, social media insights and sales data to get a complete view of your marketing kingdom.

Topics: Metrics and KPIs, Data Sources, Marketing

Using Facebook's Graph API Explorer to retrieve Insights data

Learn how to use Facebook's Graph API Explorer to retrieve Insights data from your Facebook page. This tutorial is designed for beginner's so make sure to check it out.

Topics: Tips and Techniques, Data Sources

Using the Multi-Channel Funnel Reporting API to retrieve data for your dashboard

The Multi-Channel Funnels report in Google Analytics is one of the most useful reports for online marketers, and sheds light on the paths that visitors take on their way to completing a goal on your website. The Multi-Channel Funnel Reporting API is a powerful tool to harness the power of that data, whether you're building reports in Klipfolio or any other 3rd party tool. In this post, I provide an overview of the API along with some tips and tricks to get started.

Topics: Tips and Techniques, Marketing, Analyst

Use MailChimp as a data source

MailChimp is an online marketing solution that is used to manage marketing lists, send email campaigns, and track results. It's a service that's been around since 2001, and is a bona-fide heavyweight in the email marketing space. Let's take a look at how to integrate MailChimp with Klipfolio to build 3 example Klips.

Topics: Tips and Techniques, Data Sources, Marketing

Picking the right social media metrics

If you've surveyed the social media landscape lately, you'll notice that there are about million different ways to measure the success of your campaign. Even with this plethora of metrics, a few golden metrics are really all you need.

Topics: Metrics and KPIs

The first rule of dashboard design: Define your audience

What makes an effective dashboard? The answer to this question is simple: an effective dashboard is one that communicates a clear message. To achieve this goal, you need to follow the first rule of dashboard design and define your audience. Learn more in this blog post.

Topics: Tips and Techniques, Dashboard Design - Tips, Resources, Examples

The case for Mobile Dashboards - Marketing agencies

Not only do marketing agencies have to manage data from multiple sources, they need to distribute that data to clients and account managers in a way that makes sense. Learn how web and mobile BI can help your marketing agency broadcast KPIs to keep everyone in the know.

Topics: Case Study, Marketing

Klipfolio at eMetrics Toronto

A recap of eMetrics Toronto, thoughts on online marketing metrics, and a "chance" encounter with leading web analytics expert, Stephane Hamel.

Topics: News and Events, Marketing