The power of Google Analytics
Google Analytics is one of the most powerful and important tools available to digital marketers, user experience designers and business professionals today.
With just a few clicks, you can access a wealth of information on one of the most essential tools in your company’s arsenal: Its website.
But Google Analytics is also a complicated tool with a learning curve steeper than your local sledding hill. If you’re not well-versed in how to access the necessary data you won’t be able to use it to make key business decisions.
Google Analytics dashboarding fundamentals
For all the benefits of Google Analytics, it does have one principle drawback. Staying on top of the reams and reams of data the tool offers is difficult.
For example: It can be very time-consuming if you need to regularly go in and look at how you’re performing in a number of different metrics. What’s more, the learning curve for the Google Analytics interface is somewhat steep. That means not everyone has the ability to go in and grab the data they want.
Combine that with the dozens of other tools that your average digital marketer (or other Google Analytics user) makes use of on a daily basis, and all of a sudden monitoring your performance quickly becomes an unwieldy prospect.
That’s where an analytics dashboard can help.
How has your website been performing over time? Your latest campaign?
Sometimes, to go forward, you have to look back. Having access to performance trends over time not only helps you infer what you need to improve to make your next efforts even more successful, but it helps you identify where there was a lull.
Comparing your current status with that of yesterday, last week, last month, or last quarter helps you gauge your forward motion and what needs to be done to keep up the positive work, or in some cases, rectify underperforming assets.
Below is a list of a few metrics that help you track your trends:
Are you reaching your key audiences? If not, then what audiences are you reaching?
What you publish, how you publish, how it looks, and how it’s shared all have an effect on your audience metrics, so it’s important to keep an eye on who’s interacting with your content.
Tracking your audience on a dashboard helps you answer your most pressing user-base and customer prospect questions.
Here are some helpful metrics for you to track regarding your audience:
Seeing user interaction is great, but does it really matter if none of the actions are leading to goal conversions?
Successfully prompting your viewers to complete goals likewise brings YOU success, and it’s important to know how effective your call to actions and various prompts are at converting.
Check out a few of our suggested (and pre-built) metrics to best monitor your goal conversions:
Google Analytics Dashboards Klips
To give you an idea of what you can, and should, be monitoring, explore our integrations page or take a look at some of the pre-built YouTube Klips we have available:
Are you using Google Analytics to track on-site data? Connect your account with Klipfolio and easily track key metrics in a dashboard that's easy to share. In Klipfolio, you can track metrics like:
- Campaign Stats
- Sessions by Region
- Keyword Performance
- Traffic Channels
- Conversion Funnel
- Web Performance
- Landing Page Views
Make sure your ad campaign is generating traffic by monitoring your key Google Analytics campaign statistics for the time period of your choice.
Your landing page is the backbone of your marketing campaign. Make sure people are seeing it by tracking views this month-to-date, and compare it to last month and your target.
See what else you can build for Google Analytics
How Google Analytics dashboards can help you
The big benefit of Google Analytics is its versatility. There are an almost infinite number of ways for you to slice and dice the data. There’s the basic stuff, like how many people visited your site in the last week or the amount of time they spent on a page. But there’s also more complex stuff, too. For example: You can not only tell which ad campaigns drove the most traffic to your site, you can tell which specific ads people clicked on most prior to converting.
Depending on your role within your organization, Google Analytics has different ways in which it can benefit you and your team… It’s relevant to nearly everyone! More specifically, though, it’s especially suited for:
Google Analytics gives you nearly everything you need to evaluate the success of marketing campaigns, as well as indispensable info like overall traffic numbers.
Social media specialists
Social media is one thing, but Google Analytics can give you a picture of what happens after a user clicks through to your website from a Facebook or Twitter post.
Google Analytics Ecommerce and Enhanced Ecommerce are great tools for tracking clickthrough rates from campaigns and how they contribute to revenue goals.
Search engine optimizers
Google Analytics offers important tools for identifying which keywords are – and aren’t – driving traffic to your site.
User experience professionals
Google Analytics allows you to keep track of how users are interacting with your site, helping you to identify breaks and potential improvements in the user experience.
Web designers and developers
Google Analytics allows web designers and developers to set themselves apart from the competition by examining the data behind how your audience is using your designs.
Google Analytics dashboard examples
To learn more about the Klipfolio integration with Google Analytics, check out our integrations page!
- Track your total organic views
- Monitor your goal conversions
- Identify regions generating high-traffic
- Measure today's goal conversion rate
- Gain insight into the top referral sites
- Track pageviews, bounce rates, average time on page, and more
Need to track more than just Google Analytics?
Of course you do, with Klipfolio you can create mashups with as many different data sources you need, including Google Ads, spreadsheets, CRM platforms, social ad platforms and much more. What does this mean for you? No more manual reports or Google Sheets with multiple versions. And you can get started with just a few clicks.