All of your media data in one spot.

Klipfolio for Media Companies

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klipfolio - media industry dashboard
klipfolio - facebook ads
klipfolio - hubspot
klipfolio - adobe
klipfolio - instagram
klipfolio - google analytics
klipfolio - google adwords
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Loved by more than 10,000 companies of all shapes and sizes

Whether you’re a news outlet, a streaming site, a video hosting page, or a mixture of all - there is valuable data coming your way that, when captured and tracked, can help move your business forward.

Martha Stone, writing for the University of Oxford’s Journalism report, states that media industry data can be through of in terms of 4 Vs: volume, velocity, variety, value. Basically, the idea of the 4 Vs is that there is a lot of data coming in, structured in different ways, that needs to be analyzed quickly to make better business decisions1.

While reporting dashboards don’t necessarily increase the volume of data that is coming in, nor does it alter the velocity or variety of data - dashboards make the first 3 Vs easier to handle, making the final (arguably most important) V easy to pull.

Dashboards also save time and money. Instead of hiring a team of data analytics, employ a real-time, interactive dashboard - all of your data in one place, nothing getting lost in translation!

Media dashboard examples

Whether you're running a new campaign to boost sign-ups, or wanting to monitor expenses compared to incoming monthly revenue, there's a dashboard that you can build to make your life easier.

Curious to see what you can track in Klipfolio? Here are just a few examples of the dashboards you can build. View the Live Dashboard examples to get a better look.

Klipfolio - Campaign Performance Dashboard

Campaign Performance Dashboard

  • Track your monthly ad spend against conversions per month
  • Monitor the total wins coming from the campaign
  • Gain a view into the results and inner workings of your campaign
Klipfolio - Demand Generation Dashboard

Demand Generation Dashboard

  • Drill down into your lead demographics
  • Track your goal completions and leads
  • Have a view into your most important conversion metrics and potential customer attributes

Metrics for Media

Want to motivate your team and stay up to date on your data, but not sure which metrics to start with? Not to worry, we've compiled a list of common Media company KPIs (key performance indicators) our users have built using Klipfolio. If you are looking for more, check out our KPI Library:

  1. Time on page
  2. Advertising budget
  3. ROAS (Return on Ad Spend)
  4. MRR (Monthly Recurring Revenue)
  5. App downloads
  6. Social sentiment
  7. Social mentions
  8. Subscribers
  9. Unique Pageviews
  10. Demographics
  11. Email open rates
  12. Response Rate
  13. User Activity
  14. CLTV (Customer Lifetime Value)
  15. Gross Profit Margin
klipfolio - marketing metrics connections

How to track your media metrics with Klipfolio

Klipfolio allows you to pull in data from all of the different platforms you use to track your performance — and display precisely what you need in a single interactive dashboard. What does this mean for you? No more manual monthly reports or Excel sheets with multiple versions. And you can get started with just a few clicks. Click here for a complete list of all our integrations.

Pre-built Metrics

Using pre-built metrics

Our Klip Gallery allows you to track your key metrics with just a few clicks, wihtout the hassle of building. You can get the Klips that matter most to your business right from our Gallery to your dashboard in minutes.

  • klipfolio - facebook ads
  • klipfolio - google analytics
  • klipfolio - hubspot

Facebook Ads

With millions of users, the power of advertising on Facebook is exponential. Whether you're promoting a new user deal or the release of a new show, the Facebook Ads integration helps you consolodate your most important data points from your campaigns with metrics like:

  • Post Reach and Impressions
  • Ad CPM and CPP
  • Performance by Campaign
  • Video Campaign Overview
  • Video Ad Set Placements
Klip Template | Facebook Ads - Video Campaign Overview

Video Campaign Overview

Quickly find your best performing ad sets and see which videos are resonating with your audience.

Uses:

Klip Template | Facebook Ads - Campaign Performance

Facebook Campaign Performance

Make sure your message is reaching the right audience by measuring your Facebook Ads campaign performance for the date range of your choice.

Uses:

See what else you can build for Facebook Ads

Google Analytics

Are you using Google Analytics to track on-site data? Connect your account with Klipfolio and easily track key metrics in a dashboard that's easy to share. In Klipfolio, you can track metrics like:

  • Conversion Funnel
  • Landing Page Views
  • Traffic Channels
  • Website Performance
  • Audience Metrics
  • Organic Search Performance
Klip Template | Google Analytics - Audience Metrics

Audience Metrics

See how your Users, Sessions, and Pageviews trend over time.

Uses:

Klip Template | Google Analytics - Campaign Stats

Campaign Stats

Make sure your ad campaign is generating traffic by monitoring your key Google Analytics campaign statistics for the time period of your choice.

Uses:

See what else you can build for Google Analytics

HubSpot

Wanting to dive deeper into your digital marketing KPIs? HubSpot tracks a plethora of data, and the HubSpot-Klipfolio integration makes it easy for you to track that data with metrics like:

  • Landing Page Stats
  • List Growth
  • Leads by Source
  • Upcoming Events
  • Website Leads
  • Unsubscribed Emails
Klip Template | HubSpot - Revenue This Month

Revenue This Month

Track your total revenue this month, and compare it to last month and your revenue growth rate.

Uses:

Klip Template | HubSpot - Lead Lifecycle

Lead Lifecycle

Take your marketing funnel to the next level! This is a complete lead lifecycle funnel with total numbers at each stage, with visualizations of your progress.

Uses:

See what else you can build for HubSpot

Building in Klipfolio

Our ecommerce and retail users love Klipfolio because it empowers them to build their own dashboards. Sure, it takes time to get it right, but it’s absolutely worth it.

Connecting your data

You’ve got an impressive technology stack, but how do those puzzle pieces fit together? Klipfolio is an API machine with 100s of connections to the support services you use to run your business.

Browse the 100+ services you can connect to

The Editor

Love to tinker and build but tired of using Excel to share your data? The Klip Editor is where you bring your data story to life. Build custom data visualizations that you can share with your entire company.

Custom visualizations

Drag-and-drop visualizations from the palette to start assembling your custom dashboard. Choose from standard data visualizations like charts, bullet charts, and scatter plots. Or get creative and inject custom HTML into your dashboard. The choice is yours.

Other related industries

Interested in learning more about how other industries use Klipfolio to boost their business? Check out some of these pages:

Klipfolio for Professional Services

Klipfolio for Insurance

Klipfolio for Healthcare

1 Big Data for Media - Martha L. Stone