All Metrics

Learn more about the metrics that matter the most to your business success

3 Second Video Views

3 Second Video Views counts the number of times your video ad was played for 3 seconds or more. It does not usually include replays that take place before a video has been viewed for at least 3 seconds.

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ACV Growth Rate

ACV Growth Rate is the change in the average contract value over a given time period when compared to the previous time period, typically represented by a percentage.

ARR Growth Rate

ARR Growth Rate is the change in annual recurring revenue over a given period, typically represented in a percentage. Steadily increasing ARR growth rate year over year is usually indicative of improved capital efficiency and product-market fit.

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ARR as a Percentage of Total Revenue

ARR as a Percentage of Total Revenue measures the percentage of your total revenue that comes from recurring revenue as opposed to one-time or non-subscription revenue.

Account Balance

Account Balance represents the difference between debits and credits in an account on a company’s general ledger. If debits are larger than credits, the account has a net debit Account Balance. If Credits are larger than debits, the account has a net credit Account Balance.

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Account Impressions

Account Impressions counts the total number of times posts or ads from an account has been viewed by social media users. This count includes multiple views from the same user.

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Account Reach

Account Reach is the total number of unique accounts that have viewed posts or ads published by an account on social media. Repeat views are not counted when tracking this metric, rather, it measures how many individuals the content has reached.

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Activation Rate

Activation Rate helps companies determine how quickly and effectively their new users are achieving perceived value. It measures the number of new users that have performed a predetermined “key action” within a set period of time, where the key action is assumed or known to deliver initial customer value.

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Ad Clicks

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

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Ad Cost Per Goal Conversion

Ad Cost per Goal Conversion is the amount of money spent on an ad that leads to a goal conversion. It is used to measure the investment in a single advertisement required to achieve a set goal.

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Ad Frequency

Ad Frequency is the average number of times your ad is displayed to a unique user. It is calculated by dividing your ad’s impressions by its reach. This metric helps understand how frequently your ad is viewed by your target audience on average.

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Ad Impressions

Ad Impressions (IMPR) is a count of the total number of times digital advertisements display on someone’s screen within the publisher's network.

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