Emails Opens counts the total number of times your email was opened by all recipients and is counted each time any recipient opens your email.

Email Soft Bounce Rate is the percentage of emails out of the total number of sent emails that have not been delivered to the recipient due to temporary technical issues.

Email Soft Bounces counts the number of emails that have not been successfully delivered to the recipient due to temporary technical problems, including full inboxes, large file sizes, and server down time.

Email Unsubscribe Rate is the percentage of email addresses that unsubscribe from an email marketing campaign, out of all email addresses that successfully received an email. Email recipients can choose to opt-out of mailing lists and this action is called an unsubscribe. Regulating the frequency, content, and purpose of sending emails can reduce Email Unsubscribe Rate.

Email Unsubscribes is the count of how many users unsubscribe from your email distributions over a defined time period. It helps your understand the health of your email distribution list and the effectiveness of your email communications.

Emails Bounced is the count of emails that were not successfully delivered. Specifically, it's the count of Non-Delivery Receipts from your recipients' email servers.

Emails Clicked is the number of unique recipients who clicked on any link in your email. Clicks, or Click Through Rate, is often the key measurable result for most email campaigns and a good indicator of the quality of content.

Emails Delivered is the number of contacts who successfully received an email to their inbox and, as such, does not include bounces or unsubscribed recipients.

Emails Opened is the number of unique recipients who opened your email. Because the number of people who open your email impacts every other downstream metric, such as clicks, it makes sense to pay special attention to this one.

Emails Sent is the number of contacts you sent your email to.This metric is generally the broadest list but excludes any previous hard bounces and recipients who unsubscribed. Depending on your email marketing platform, it might also exclude recipients who have shown repetitive low engagement.

Employee Growth by Function measures how each organizational function is forecasted over a 1-5 year period. This hiring plan is typically factored into the financial model.

Employee Turnover Rate is the percentage of employees who voluntarily or involuntarily leave an organization (typically calculated annually). You should consider voluntary and involuntary categories separately, in addition to looking at overall Employee Turnover Rate.