All Metrics

Learn more about the metrics that matter the most to your business success

First Response Time

First Response Time (FRT) is the average amount of time an agent takes to provide an initial response to a customer inquiry or support ticket. The speed at which you acknowledge a customer's question is a reflection of your commitment to customer satisfaction and the maturity and efficiency of your call centre.

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Followers

Followers is the number of users who have chosen to follow another user’s or company’s posts, such as via Twitter, LinkedIn, Facebook or Instagram. It is a quantitative metric used to gauge how well you are building an audience and community around your brand.

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Following

Following is the number of accounts or pages a user or brand has chosen to follow on social platforms, such as Twitter, LinkedIn, or Instagram. Following an account allows a user to view and engage with an account’s social media posts and signals interest in that person, company, or organization.

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Forecasted Number of Customers

Forecasted Number of Customers gives you the predicted number of customers your company will have over a given period of time. Though there are multiple ways to forecast customer count, the simplest calculation is to multiply your leads with your average close rate.

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Form Completions

Form Completions is the count of unique submissions of a form displayed on a website. Businesses use forms for multiple purposes, ranging from customer support to product inquiries. Tracking this metric is a good way to gather standardized information from customers or gauge interest in a product or brand.

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Form Installs

Form Installs is the count of forms installed on your website. Tracking this number gives you a high-level view of the number of possible form-based interactions with your customers.

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Form Interactions

Form Interactions is the count of interactions that users have had with your web form. An interaction includes clicks, form entries, clicking a field to fill in information, and form abandonment. By tracking Form Interactions, you can learn where and why users abandon your forms, and how to modify your form to best capture your target audience.

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Form Views

A Form View is the count of user views of a page containing a form. It is different from Form Submissions because the user does not have to submit the form for it to count as a view.

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Form Visibles

Form Visibles is the count of the number of times hidden forms or form fields are made visible by the click of a button or another trigger action performed by the user. Often, forms can be hidden until the user reveals them. This can be used to measure the extent of the user’s interest in the website and to target certain user segments.

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Full Resolution Time

Full Resolution Time is the time duration between the ticket creation date and the ticket solved or closed date. Along with a solution that helps the customer and solves the problem, the less time it takes to get to a resolution is good for you and good for the customer. Resolution time is usually measured in hours or days.

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Full-Time Employees

Full-Time Employees generally work more than 4 days or 30 hours a week and are permanently employed, as opposed to being temporary or seasonal. In many countries, a Full-Time Employee is also entitled to health-care benefits and vacation pay among other legal employment standards.

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Full-Time Equivalents

Full-Time Equivalents (FTE) is a calculated metric that adds all of the true full-time employees to the fractional values for all part-time employees, contractors, students and interns.

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