All Metrics

Learn more about the metrics that matter the most to your business success

Gross Margin

Gross Margin is a profitability ratio that measures Gross Profit as a percentage of total revenue. Typically, it is calculated as Gross Profit divided by revenue.

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Gross Profit

Gross Profit is the amount left over from total revenues after Cost of Goods Sold (COGS) has been deducted. COGS will typically include the cost of making and selling the product or the cost of services provided by the company.

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Gross Revenue Retention Rate

Gross Revenue Retention (GRR) Rate is the percentage of recurring revenue retained from existing customers in a defined time period, including downgrades, and cancels. It does not include any expansion revenue. GRR is also commonly referred to as Gross Renewal Rate.

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Growth in ARR Multiple Since the Previous Raise

Growth in ARR Multiple Since the Previous Raise measures how much a company’s ARR Multiple has grown since the previous round of capital funding. ARR Multiple is the ratio between ARR and a company’s valuation.

Growth in Revenue Since the Previous Raise

Growth in Revenue Since the Previous Raise measures how much a company’s revenue has grown since the previous round of capital funding.

Growth in Valuation Since the Previous Raise

Growth in Valuation Since the Previous Raise measures how much a company’s value has grown since the previous round of capital funding.

Hits

Specific to Google Analytics, a Hit counts common interactions, such as page tracking, event tracking, and e-commerce tracking. Hits allow marketers to extend beyond Pageviews and define their own rules.

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Hype Factor

Hype Factor is an efficiency metric that shows how efficiently a company converts capital raised into ARR. SaaS companies convert venture capital into two things: annual recurring revenue (ARR) and hype. ARR has direct value as every year it turns into GAAP revenue. Hype has value to the extent it creates halo effects that drive interest in the company that ultimately increase ARR.

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Influencer Retention

Influencer retention is an influencer marketing metric that refers to the proportion of influencers that posted about a brand in a given period, who continue to post about the brand in the subsequent period. High influencer retention indicates that a brand has assembled a loyal influencer fanbase, and is a key predictor of long-term growth in a brand’s earned media footprint.

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Inline Link Clicks

Inline Link Clicks is the count of the number of times links posted in the contents of your ad are clicked on.

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Inline Post Engagement

Inline Post Engagement counts the number of times a user engages with your post within the attribution window. Types of engagement include likes, shares, comments, and clicks on links within your post.

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Inventory Turnover

Inventory Turnover measures how often, in a given time-period, your organization is able to sell its entire inventory. Inventory Turnover is an important efficiency metric and is helpful in analyzing pricing, product demand, and, of course, inventory purchase and costs. It is also a critical tool when selling perishable goods, where the potential for waste is high.

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