Net Revenue Retention (NRR) Rate, also known as Net Dollar Retention (NDR), is the percentage of recurring revenue retained from existing customers in a defined time period, including expansion revenue, downgrades, and cancels. This churn metric gives a comprehensive view of positive as well as negative changes with respect to customer retention. A good NDR can range between 90% to 125%, based on target customer size.

Net Sales consists of gross sales less any discounting, products returns, or damaged products. It is an accurate measure of the amount of money brought in by a business.

New Accounts is the total count of new accounts created and includes free and paid accounts. This particular metric refers to new accounts you create as a business with a payment processing platform such as Stripe.

This metric measures the number of New Followers you've gained on a specific social platform over a given period of time. Gaining New Followers is one indication that your brand and your value proposition are appealing to users, because users need to take a specific action to follow your account.

Non-Operating Expenses is the sum of all expenses that are unrelated to core business operations. This includes interest payments, losses due to disposition of assets, reorganizing costs, and charges on obsolete goods or inventory. Non-Operating Expenses is usually non-recurring and does not include day-to-day business costs.

Number of Demos is the count of total demonstrations of a product a company has given to prospective customers.

Onboarding Calls is the number of phone calls made by the sales team to welcome new customers into the product. It is a good leading indicator of Engagement and Customer Lifetime Value.

Online Shopper Conversion Rate informs business owners of the likelihood of a sale when a user visits their e-commerce store. This metric looks at the total number of sales divided by the count of the site's total visitors over a defined period.

The Open Opportunities (Revenue) metric measures the total revenue amount of all open or active opportunities. Often referred to as “pipeline”, sales teams and sales management use this metric to follow the progress of their sales deals and to make sure they’re on track to close. It also acts as a forecasting tool to better predict future closed won revenue.

Open Opportunities (Weighted Revenue) is calculated by multiplying the expected revenue of a product or service by its estimated close rate to determine potential revenue. Open Weighted Revenue is a metric that helps businesses to determine the financial value of potential opportunities. It looks at opportunities from both a qualitative and quantitative perspective, taking into account the customer's readiness to buy, market demand, and external factors that may progress or delay the ability to close the deal.

Operating Expenses are the expenditures that are not directly associated with the production of goods and services. For example: Sales & Marketing costs, Administrative salaries, Research & development costs, as well as any other non-direct costs, are classified as operating expenses.

Opportunities represents a qualified lead that indicates the potential for a deal. Regardless of a business’s unique qualification criteria, an opportunity represents a higher probability of closing.