All Metrics

Learn more about the metrics that matter the most to your business success

Online Shopper Conversion Rate

Online Shopper Conversion Rate informs business owners of the likelihood of a sale when a user visits their e-commerce store. This metric looks at the total number of sales divided by the count of the site's total visitors over a defined period.

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Open Opportunities (Revenue)

The Open Opportunities (Revenue) metric measures the total revenue amount of all open or active opportunities. Often referred to as “pipeline”, sales teams and sales management use this metric to follow the progress of their sales deals and to make sure they’re on track to close. It also acts as a forecasting tool to better predict future closed won revenue.

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Open Opportunities (Weighted Revenue)

Open Opportunities (Weighted Revenue) is calculated by multiplying the expected revenue of a product or service by its estimated close rate to determine potential revenue. Open Weighted Revenue is a metric that helps businesses to determine the financial value of potential opportunities. It looks at opportunities from both a qualitative and quantitative perspective, taking into account the customer's readiness to buy, market demand, and external factors that may progress or delay the ability to close the deal.

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Operating Expenses

Operating Expenses are the expenditures that are not directly associated with the production of goods and services. For example: Sales & Marketing costs, Administrative salaries, Research & development costs, as well as any other non-direct costs, are classified as operating expenses.

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Opportunities

Opportunities represents a qualified lead that indicates the potential for a deal. Regardless of a business’s unique qualification criteria, an opportunity represents a higher probability of closing.

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Opportunity Win Rate

Opportunity Win Rate is a metric that measures the success rate of a sales team in converting an opportunity into a sale. It is calculated by dividing the total number of won opportunities by the total number of open opportunities and expressing it as a percentage.

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Organic Searches

Organic Search is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by Search Engine Optimization (SEO) efforts.

Out of Cash Date

Out of Cash Date gives you a rough estimate of when you will be out of cash. This metric is most often expressed as the number of months before Cash Out. This is a useful metric for CEOs and CFOs who are managing companies that are not profitable yet.

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Page Check-Ins

Facebook users use Page Check-Ins to announce when and how they interact with a business which can include visiting the premises, using a product, or attending a promotional event. This action is then displayed to other Facebook users in the attendee’s network, effectively creating increased brand awareness.

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Page Engagement

Page Engagement is the count of interactions users have with your social media page and its posts. For example, likes, comments, and re-tweets will add to your Page Engagement count.

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Page Impressions

Page Impressions counts the total number of times content from your page or about your Facebook page is viewed by or shown to users.

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Page Likes

Page Likes, which is mostly applicable to social platforms, counts the number of unique visitors who have liked your page. Tracking this metric is one way to understand the effectiveness of your company’s Facebook page.

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