Opportunity Win Rate is a metric that measures the success rate of a sales team in converting an opportunity into a sale. It is calculated by dividing the total number of won opportunities by the total number of open opportunities and expressing it as a percentage.

Organic Search is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by Search Engine Optimization (SEO) efforts.

Out of Cash Date gives you a rough estimate of when you will be out of cash. This metric is most often expressed as the number of months before Cash Out. This is a useful metric for CEOs and CFOs who are managing companies that are not profitable yet.

Facebook users use Page Check-Ins to announce when and how they interact with a business which can include visiting the premises, using a product, or attending a promotional event. This action is then displayed to other Facebook users in the attendee’s network, effectively creating increased brand awareness.

Page Engagement is the count of interactions users have with your social media page and its posts. For example, likes, comments, and re-tweets will add to your Page Engagement count.

Page Impressions counts the total number of times content from your page or about your Facebook page is viewed by or shown to users.

Page Likes, which is mostly applicable to social platforms, counts the number of unique visitors who have liked your page. Tracking this metric is one way to understand the effectiveness of your company’s Facebook page.

Page Likes is a count of the number of people who have liked your page. Page Likes by Country is the count of Page Likes, segmented by country.

Page Reach is the number of unique users that have seen posts or any other information or content from your social media page at least once. A page on social media refers to a space where businesses can connect with customers.

Page Unique Views indicates the number of unique users that have viewed a web page or social media page. The Unique Views metric counts only one visit per unique user account.

Page Unlikes is a count of the number of people who have unliked your page.

Page Views, as commonly used with Google Analytics, is the count of times the content of a page is loaded or re-loaded.