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All Metrics
Learn more about the metrics that matter the most to your business success
Page Views Per Million Users
Page Views Per Million Users is an Alexa Web Search metric that measures the number of pages viewed by users who have the Alexa toolbar or extension installed. If your website gets a Page Views Per Million score of 5,000, this means that 5,000 page views were seen by a sample of 1 million Alexa toolbar users.
Page Views by Age
Page Views by Age, a subset of total Page Views, is a count of the number of page views, segmented by age bracket. Page Views is a count of the number of times the content of a page is loaded or re-loaded.
Page Views by Gender
Page Views by Gender, a subset of total Page Views, is a count of the number of page views, segmented by gender. Page Views is a count of the number of times the content of a page is loaded or re-loaded.
Page Views by Source
Page Views is a count of the number of times the content of a page is loaded or re-loaded. Page Views by Source is a subset of total Page Views and counts the number of page views, segmented by source.
Pages Per Session
Pages per Session, sometimes referred to as Page Views per Session, is the count of a website’s total page views divided by the total number of sessions that have taken place. It indicates the average number of pages on your website that users access per session. Having a high average Pages per Session means that the average visitor to your website is interested in exploring your website beyond the initial page they land on.
Payment Acceptance
Payment acceptance is the percentage of payments that are successful out of those payments that are attempted. In credit card language, this is often called the “authorization rate”. Failed payments are the menace of selling anything online and payment acceptance rates are significantly lower than buying something in-person.
Payment Dispute Rate
Payment Dispute Rate is the percentage of total successful payments that are disputed charges, both in the same period of time. Disputed payments, or chargebacks, are initiated by the cardholder's bank, and typically include a processing fee.
Payment Refund Rate
Payment Refund Rate is the percentage of total successful payments that consist of refunded charges in the same period of time. Though similar in outcome, Refunds are different from Chargebacks, which are involuntary refunds initiated from the cardholder's bank, and come with fees.
Payouts
Payouts measure the value of funds received from your payment processing platform into your bank account. You set a payout schedule with your payment processing platform, usually daily, weekly, or monthly.
Payroll Expenses
Payroll Expenses refers to the total cost associated with hiring and retaining employees and independent contractors on your payroll.
Payroll to Revenue Ratio
Payroll to Revenue Ratio, frequently referred to as Salary to Revenue Ratio, is a productivity metric that measures how effective a business is at utilizing its labour costs to produce revenue. As with any ratio, it's always important to understand both the numerator and the denominator and how changes to either will impact the number.
People from Underrepresented Minority Groups in the Team
People from Underrepresented Minority Groups in the Team measures the percentage of team members whose proportion in the team, company, industry, or other subset, is less than their proportion in the general population.