All Metrics

Learn more about the metrics that matter the most to your business success

Ad Reach

Ad Reach is a count of the number of people who viewed your ads at least once. Reach can help you understand how many people have been exposed to a specific advertisement or marketing message.

metric icon
user icon

Ad Revenue

Ad Revenue is a digital marketing metric that measures the total amount of money generated from ads displayed on your website or in your app. This includes revenue from third-party sources as well as Google AdMob.

metric icon

Ad Set Clicks

Ad Set Clicks is the total number of times users clicked on a digital advertisement within an ad set. An ad set is a grouping of ads organized by theme.

metric icon

Ad Set Impressions

Ad Set Impressions is the total number of times digital advertisements within an ad set are shown. An ad set is a grouping of ads organized by theme.

user icon

Ad Spend

Ad Spend is the amount of money spent on specific ad variations within a specific campaign or ad set. This metric helps regulate ad performance.

metric icon
user icon

Ad Unique Clicks

Ad Unique Clicks is a count of the number of people who clicked on your digital advertisement at least once. This is different than Ad Clicks or Total Clicks, because this is a count of the unique people who clicked.

metric icon
user icon

Ad Unit Exposure

Ad unit exposure measures the total amount of time your ad was exposed to your target audience, usually measured in milliseconds.

metric icon

Advertising Costs

Advertising Costs is a broad expense category, which typically includes online, broadcast, print, outdoor, and direct mail efforts. Advertising can be used at various stages of the customer journey, from brand awareness and brand shaping, to highly targeted campaigns that are meant to engage existing customers.

goal icon

Annual Contract Value

Annual Contract Value (ACV) is the dollar amount an average customer contract is worth to your company in one year. There tends to be less universal consensus on the definition of ACV compared to some other SaaS metrics, such as Annual Recurring Revenue. For example, some companies include one-time initial charges like setup or training in their ACV calculations, while others don’t.

goal icon
user icon

Annual Recurring Revenue

Annual Recurring Revenue (ARR) is the sum of all subscription revenue expressed as an annual value. For most companies, ARR is the sum of all new business subscriptions and upgrades (sometimes called expansion), minus downgrades (or contractions) and cancelled subscriptions. Though not a Generally Accepted Accounting Principle (GAAP) value, it's the Revenue equivalent used by every SaaS company. ARR is used interchangeably with Monthly Recurring Revenue (MRR).

Apdex Levels

Apdex Levels group users into categories of satisfaction with the response time of web applications and services. These levels are defined as satisfied, tolerating or frustrated depending on their response time in comparison to a threshold.

Apdex Score

Apdex Score is a measure of users' satisfaction with the response time of web applications or services. The Apdex Score is a value between 0 and 1, calculated based on three Apdex Score levels of user satisfaction: frustrated, tolerating, or satisfied.

goal icon

Can't find what you are looking for?

Contribute a metric