Post Engagement is the count of the total number of interactions with an individual post. Interactions that count towards Post Engagement include clicks, reactions, comments, shares, and follows.

Post Engagement Rate is the ratio of interactions with a social media post to the total number of followers the page or profile has. This metric shows how involved followers are with the content posted on a social media page. Generally, higher Post Engagement Rate shows higher levels of follower involvement.

Post Impressions is the total number of times a post was visible in user timelines or feeds. It simply indicates that the post was shown in a timeline or feed and does not necessarily mean that people read it, clicked to open it, or engaged with it in any way. It’s important to distinguish between Post Impressions and Post Reach.

Post Likes is a measure of the popularity of social media content on platforms such as Facebook and Twitter.The total number of Likes on your post can be an indicator of impression numbers and engagement.

Post Reach, or Unique Impressions, is a count of the number of people who viewed your post at least once.

Post Reactions counts the number of reactions your post has received. A reaction is a form of engagement similar to the one-click ‘Like’ and includes a range of sentiments such as love, humor, anger, and sadness. Post Reactions is a way for businesses to gather user behavior and sentiment data.

Post Shares is the total number of times a post was shared on social media platforms such as Facebook, Twitter, Instagram, or Pinterest. A Post Share increases visibility and reach of a post. It is a useful metric to gauge audience interest in the post content.

The Price-to-Earnings Ratio is a company valuation metric that compares the current share price to the earnings per share. This ratio gives the value investors give to each dollar of future earnings.

Privacy Consent Approves tracks the number of people who have explicitly chosen to receive email communications.

Privacy Consent Declines tracks the number of people who have explicitly chosen not to receive email communications.

Product Qualified Leads (PQL) measures the quality of potential customers by classifying them according to their actions and usage within the product platform. Certain actions in the scope of the product that indicate high intention to purchase are weighted higher and used to classify leads as PQLs.

Profile Views counts the total number of views a social media profile has received from unique accounts over a specific period of time. Each time a unique account views a profile, it increases the Profile Views count for that profile, even if the same account views the profile multiple times.