Percent New Sessions gives the percentage of total user sessions that come from new visitors to a website. This metric helps track two performance goals: the extent to which users are being retained and growth in terms of attracting a new audience.

Percent New Users gives the percentage of new users that visit a website out of the total number of users that have visited the website. By tracking the percentage of new users, you can better understand the behavioural patterns of your audience, including how likely they are to return to your website.

Phone Call Clicks counts the number of times a phone number link is clicked on a website. Track how frequently users click on phone number links to deepen your understanding of your website’s conversion rate.

A photo comment is a primarily text-based form of engagement on a social media platform where users respond to photos via the comment feature on photos. The number of comments on a photo indicates the level of engagement users have with that photo.

Photo Likes are a measure of the popularity of photo posts on social media platforms. This metric tracks the number of likes a photo has received from social media users and can be used to gauge the engagement rate of a photo or group of photos.

Post Clicks is the total number of times a post was clicked. This includes, for example, photo views, video plays, and expanding to read a post, but does not include comments, likes, and shares.

A Post Comment, or simply Comment, is a primarily text-based form of engagement on a social media platform which allows users to respond to posts in their own words. The number of comments on a piece of content indicates the level of engagement users have with that content.

Post Engagement is the count of the total number of interactions with an individual post. Interactions that count towards Post Engagement include clicks, reactions, comments, shares, and follows.

Post Engagement Rate is the ratio of interactions with a social media post to the total number of followers the page or profile has. This metric shows how involved followers are with the content posted on a social media page. Generally, higher Post Engagement Rate shows higher levels of follower involvement.

Post Impressions is the total number of times a post was visible in user timelines or feeds. It simply indicates that the post was shown in a timeline or feed and does not necessarily mean that people read it, clicked to open it, or engaged with it in any way. It’s important to distinguish between Post Impressions and Post Reach.

Post Likes is a measure of the popularity of social media content on platforms such as Facebook and Twitter.The total number of Likes on your post can be an indicator of impression numbers and engagement.

Post Reach, or Unique Impressions, is a count of the number of people who viewed your post at least once.