All Metrics

Learn more about the metrics that matter the most to your business success

Search Lost Impression Share (Budget)

Search Lost Impression Share (Budget) is the percentage of Search Impression Share lost out of the total eligible impressions, due to campaign budget. It is generally measured at the campaign level on digital advertising platforms.

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Search Lost Impression Share (Rank)

Search Lost Impression Share (Rank) is the percentage of search impression share lost out of the total eligible impressions, due to Ad Rank. Ad Rank depends on factors such as relevant keywords and targeted ads.

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Serviceable Addressable Market

SAM measures the revenue opportunity of capturing a specific market for a product or service within your limitations and reach.

Serviceable Obtainable Market

Serviceable Obtainable Market (SOM) measures the realistic revenue potential of a product or service in a particular market.

Sessions

A Session, sometimes called a Visit, is the set of interactions, or web requests, made within a given time frame by a single user visiting a specific website. A single Session often contains multiple activities, such as page views, events, or transactions. In web analytics, a session is either capped by exiting the website or by a period of user inactivity.

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Sessions by Age

A Session is the set of interactions, or web requests, made within a given time frame by a single user visiting a specific website. Sessions by Age is a subset of total Sessions and counts the number of visits, segmented by six standard age groups.

Sessions by Country

Sessions track the number of times a user interacts with your website. Repeat sessions within a set time period are excluded. Sessions by Country counts the number of Sessions, segmented by country.

Sessions by Gender

A Session is the set of interactions, or web requests, made within a given time frame by a single user visiting a specific website. Sessions by Gender is a subset of total Sessions and counts the number of visits, segmented by male and female.

Sessions by Source

Sessions track the number of times a user interacts with your website. Repeat sessions within a set time period are excluded. Sessions by Source counts the number of sessions, segmented by source.

Sessions per User

Sessions per User counts the average number of sessions initiated by each user or visitor to your website/application. This metric is mainly used to determine how frequently users return to your website or app.

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Sessions with Event

Sessions with Event is the count of the number of Sessions in which at least one defined Event is triggered. Marketing teams use this to evaluate the quality of the sessions on their website.

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Sign Up Conversion Rate

Sign Up Conversion Rate measures the percentage of your website visitors that convert or sign up in response to your marketing campaign. This conversion metric is used to specifically measure how many people respond by signing up out of all the people that have seen your call-to-action.

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