All Metrics

Learn more about the metrics that matter the most to your business success

Search Lost Impression Share (Budget)

Search Lost Impression Share (Budget) is the percentage of Search Impression Share lost out of the total eligible impressions, due to campaign budget. It is generally measured at the campaign level on digital advertising platforms.

goal icon
user icon

Search Lost Impression Share (Rank)

Search Lost Impression Share (Rank) is the percentage of search impression share lost out of the total eligible impressions, due to Ad Rank. Ad Rank depends on factors such as relevant keywords and targeted ads.

goal icon
user icon

Serviceable Addressable Market

SAM measures the revenue opportunity of capturing a specific market for a product or service within your limitations and reach.

user icon

Serviceable Obtainable Market

Serviceable Obtainable Market (SOM) measures the realistic revenue potential of a product or service in a particular market.

user icon

Sessions

A Session, sometimes called a Visit, is the set of interactions, or web requests, made within a given time frame by a single user visiting a specific website. A single Session often contains multiple activities, such as page views, events, or transactions. In web analytics, a session is either capped by exiting the website or by a period of user inactivity.

metric icon
goal icon

Sessions per User

Sessions per User counts the average number of sessions initiated by each user or visitor to your website/application. This metric is mainly used to determine how frequently users return to your website or app.

metric icon
goal icon
user icon

Sessions with Event

Sessions with Event is the count of the number of Sessions in which at least one defined Event is triggered. Marketing teams use this to evaluate the quality of the sessions on their website.

metric icon

Sign Up Rate

Sign Up Conversion Rate measures the percentage of your website visitors that convert or sign up in response to your marketing campaign. This conversion metric is used to specifically measure how many people respond by signing up out of all the people that have seen your call-to-action.

goal icon
user icon

Spend Lift

Lift in Spend is a loyalty metric that calculates the increased spend per customer or groups of customers across two periods.

user icon

Spend to Maximize Impression Share

Spend to Maximize Impression Share describes the investment level or budget an ad campaign needs to maximize Search Impression Share with its current targeting settings. It is based on the idea that an ad campaign’s spend or budget controls the frequency with which an ad is displayed.

goal icon
user icon

Subscriber Growth Rate

Subscriber Growth Rate measures the percentage growth of an application’s account base in a given time period compared to the previous time period. The time period can be a week, a month, a quarter, or a year.

user icon

Subscribers

The Subscribers metric counts the number of paid or non-paid users who have periodic access to a product or service. Most often, this metric refers to a subscription-based business model, for example, newspapers, magazines, phone, internet service, the use of software-as-a-service (SaaS), or even access to seasonal theatre performance.

metric icon

Can't find what you are looking for?

Contribute a metric