Lift in Spend is a loyalty metric that calculates the increased spend per customer or groups of customers across two periods.

Spend to Maximize Impression Share describes the investment level or budget an ad campaign needs to maximize Search Impression Share with its current targeting settings. It is based on the idea that an ad campaign’s spend or budget controls the frequency with which an ad is displayed.

Subscriber Growth Rate measures the percentage growth of an application’s account base in a given time period compared to the previous time period. The time period can be a week, a month, a quarter, or a year.

The Subscribers metric counts the number of paid or non-paid users who have periodic access to a product or service. Most often, this metric refers to a subscription-based business model, for example, newspapers, magazines, phone, internet service, the use of software-as-a-service (SaaS), or even access to seasonal theatre performance.

The Subscribers Gained metric measures the number of new subscribers added to a YouTube channel and helps track your channel's growth over time.

A Subscriber is a user who has signed up for periodic access to a product or service. Subscribers can be paid, non-paid, active, or dormant. Subscribers by Source counts the number of Subscribers, segmented by source.

Text Message Clicks counts the number of times people have clicked on the option to send a text message to the number linked in your social media profile page. This option is available as a contact method for businesses on social media platforms such as Instagram.

The Rule of 40 is a SaaS financial metric that balances revenue growth versus profit margins. It’s a rule of thumb to quickly determine the health and/or attractiveness of your SaaS company.

Customer Issues, tickets, or incidents, refers to the capture of user or system initiated requests. These might include help requests, bug or error reports, events or alarms, feature requests, complaints or any type of other feedback. Generally we think of user generated issues first, but increasingly with the use of software and connected devices, these incident reports are being generated automatically.

Time to Fill is the amount of time it takes a Human Resources Team to fill an open position. It can indicate where HR teams can make process improvements. It can also demonstrate changes in the hiring market.

Time to Hire is the amount of time it takes a Human Resources team to hire a selected candidate. It measures the speed and efficiency of your HR team and can be an indicator of competition in the hiring market.

Time to Value (TTV) measures the duration between when a user selects your product and the moment they initially realize the value of your product. Value usually means that the setup process is completed and the first usage of the product is successful.