All Metrics

Learn more about the metrics that matter the most to your business success

Video Completions

A Video Completion refers to the number of times a video plays to the end.

metric icon
goal icon
user icon

Video Conversion Rate

Video Conversion Rate is the measure of how often your video views leads to conversion. It is calculated as the count of video conversions divided by the count of video views. A conversion can include clicks, engagement with links and other video elements, and view-throughs.

metric icon

Video Conversion Value

Video Conversion Value is the total value of all your video conversions. You must set the value of one conversion manually for this metric to be accurately measured.

metric icon

Video Conversions

Video Conversions is the count of actions taken on your video that count as conversion. Conversions can include clicks, engagement with links and other video elements, and view-throughs.

metric icon

Video Cost

Video Cost is the sum of all marketing-related expenditures made on digital video advertisements. The most common marketing costs associated with video ads are Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM).

metric icon

Video Cost per Conversion

Video Cost per Conversion measures the cost associated with conversions gathered on video ads. Conversions can include ad clicks, views, and other forms of engagement with your ad. It is calculated by dividing the sum of Video Cost by the total number of conversions.

metric icon

Video Cost per View

Video Cost per View measures the cost associated with video views on video ads. It is calculated by dividing the sum of Video Cost by the total number of video views.

metric icon

Video Dislikes

The Video Dislikes metric shows how many unique user accounts reacted by clicking on the "Dislike" button on a YouTube video. The total number of Dislikes on your video can be an indicator of the audience's attitude towards the video.

metric icon
user icon

Video Engagement Rate

Video Engagement Rate is the percentage of impressions that have resulted in some form of video engagement. Video Engagements can include video views, likes, shares, link clicks, and other forms of interaction with a video.

metric icon

Video Engagements

Video Engagements is the count of engagements the viewer has with your video. Video Engagements include video views, likes, shares, link clicks, and other forms of interaction with a video.

metric icon

Video Impressions

Video Impressions counts the total number of times your video has appeared in search results, on social media, or on a website.

metric icon

Video Likes

Video Likes are a measure of the popularity of video posts on social media platforms. This metric counts the number of likes a video has received from social media users and can be used to gauge the engagement rate of a video or group of videos.

metric icon

Can't find what you are looking for?

Contribute a metric