Bessemer Efficiency Score is a measure of capital efficiency that tracks net new ARR against net burn for a given period. This metric showcases the incremental ARR dollars added for every dollar of burn, effectively measuring a company’s spending habits.

Bookings is a key sales metric that is calculated by taking the total dollar value, including subscription, implementation, and discounts, that a customer has committed to spend for a product or service within a specified period.

Burn Multiple measures how much a startup is burning in order to generate each incremental dollar of ARR. This metric evaluates burn as a multiple of revenue growth. The higher the Burn Multiple, the more the startup is burning to achieve each unit of growth. The lower the Burn Multiple, the more efficient the growth is.

CAC Payback Period is the time it takes for a company to earn back their customer acquisition costs. The value depends on how high the Customer Acquisition Cost (CAC) is and how much a customer contributes in revenue each month or each year.

Call Abandon Rate is the percentage of people who hang up before they are able to reach an agent. Abandon Rate is very closely related to Average Time to Answer.

Call Volume is the count of both incoming and outgoing calls handled. It can be used to measure the number of incoming calls to a Customer Support organization, outgoing calls from a Sales team, calls queued to an Automatic Call Distribution (ACD) service, and dropped calls. Tracking this metric helps you determine required staffing levels and understand customer behaviour.

Call-in Rate is the average number of inbound calls received per paid user of a product or service. It is used to monitor changes in call volumes, which can be an early warning sign of product or service issues, and even potential churn.

Campaign Clicks is a count of the total number of times users clicked on digital advertisements in a campaign. A campaign is a grouping of ads organized by business objective.

Campaign Cost per Goal Conversion is the amount of money spent on an ad campaign, also called Campaign Spend, that leads to a goal conversion. It is used to measure the costs involved in the success of an ad campaign which consists of several ads with a single business objective.

Campaign Engagement is the sum of total engagement that has taken place with an ad campaign. This performance metric usually measures a combination of clicks and other interactions such as comments, reactions, and shares.

Campaign Engagement Rate is the sum of total engagement with an ad campaign divided by the sum of total impressions the campaign has generated. It gives the percentage of ad impressions that have resulted in actual interactions with the ad campaign.

Campaign Impressions is a count of the total number of times digital advertisements within a campaign are shown. A campaign is a grouping of ads organized by business objective.