All Metrics

Learn more about the metrics that matter the most to your business success

Email Contacts

Email Contacts is an email marketing metric that refers to the count of the number of email addresses in an email list. A large email list with high quality Email Contacts can help you build ongoing relationships with your contacts.

Email Forwards

Email Forwards is a count of the number of times an email was forwarded. This metric gives your marketing team insight into how useful, informative, and relevant your email content is to your users. It is also an indicator of potential list growth as recipients may then sign up for your email campaigns.

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Email Hard Bounce Rate

Email Hard Bounce Rate is the percentage of sent emails that are not delivered due to permanent, irreversible causes. Hard bounces usually result in the sender receiving a message of permanent failure.

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Email Hard Bounces

Email Hard Bounces counts the number of emails that have not been successfully delivered to the recipient due to permanent, irreversible causes. Causes for hard bounces include invalid email addresses, errors in spelling, and email service shut down.

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Email Ignore Rate

Email Ignore Rate is the percentage of sent emails that are ignored or deleted from the recipient’s inbox before being opened. It can be an indication that your email content isn’t engaging enough to be opened, or that your emails are being flagged as spam.

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Email Open Rate

Email Open Rate is the percentage of all delivered emails that are opened by recipients. A high Email Open Rate indicates that your email has captured the interest of your recipients and ensures that your message is seen by your target audience.

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Email Opens

Emails Opens counts the total number of times your email was opened by all recipients and is counted each time any recipient opens your email.

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Email Soft Bounce Rate

Email Soft Bounce Rate is the percentage of emails out of the total number of sent emails that have not been delivered to the recipient due to temporary technical issues.

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Email Soft Bounces

Email Soft Bounces counts the number of emails that have not been successfully delivered to the recipient due to temporary technical problems, including full inboxes, large file sizes, and server down time.

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Email Unsubscribe Rate

Email Unsubscribe Rate is the percentage of email addresses that unsubscribe from an email marketing campaign, out of all email addresses that successfully received an email. Email recipients can choose to opt-out of mailing lists and this action is called an unsubscribe. Regulating the frequency, content, and purpose of sending emails can reduce Email Unsubscribe Rate.

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Email Unsubscribes

Email Unsubscribes is the count of how many users unsubscribe from your email distributions over a defined time period. It helps your understand the health of your email distribution list and the effectiveness of your email communications.

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Emails Bounced

Emails Bounced is the count of emails that were not successfully delivered. Specifically, it's the count of Non-Delivery Receipts from your recipients' email servers.

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