All metrics

Learn more about the metrics that matter the most to your business success

Ad Clicks

Ad Clicks, or simply Clicks, is a marketing metric that coun...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Ad Clicks data.

Ad Impressions

Ad Impressions (IMPR) is a count of the total number of time...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Ad Impressions data.

Ad Reach

Ad Reach is a count of the number of people who viewed your ...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Ad Reach data.

Ad Set Clicks

Ad Set Clicks is the total number of times users clicked on ...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Ad Set Clicks data.

Ad Set Impressions

Ad Set Impressions is the total number of times digital adve...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Ad Set Impressions data.

Ad Spend

Ad Spend is the amount of money spent on specific ad variati...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Ad Spend data.

Ad Unique Clicks

Ad Unique Clicks is a count of the number of people who clic...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Ad Unique Clicks data.

Advertising Costs

Advertising Costs is a broad expense category, which typical...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Advertising Costs data.

Average Selling Price

Average Selling Price (ASP) is the average price a given pro...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Average Selling Price data.

Average Server Response Time

Average Server Response Time is the average amount of time a...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Average Server Response Time data.

Campaign Clicks

Campaign Clicks is a count of the total number of times user...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Campaign Clicks data.

Campaign Impressions

Campaign Impressions is a count of the total number of times...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Campaign Impressions data.

Campaign Reach

Campaign Reach is a count of the number of people who viewed...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Campaign Reach data.

Campaign Spend

Campaign Spend is the amount of money spent on digital adver...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Campaign Spend data.

Campaign Unique Clicks

Campaign Unique Clicks is a count of the number of people wh...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Campaign Unique Clicks data.

Click To Open Rate

Click To Open Rate (CTOR) is the percentage of unique clicks...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Click To Open Rate data.

Contacts

Contacts are individual people that the business has a relat...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Contacts data.

Content Engagement

For content and social media marketers, Content Engagement, ...
Track this metric

Use Klipfolio to create an instant or a custom data connection to your Content Engagement data.