Advertising Metrics

The most important Advertising metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.

Ad Clicks

Ad Clicks, or simply Clicks, is a marketing metric that coun...

Track this metric

Ad Cost Per Goal Conversion

Ad Cost per Goal Conversion is the amount of money spent on...

Track this metric

Ad Impressions

Ad Impressions (IMPR) is a count of the total number of time...

Track this metric

Ad Reach

Ad Reach is a count of the number of people who viewed your...

Track this metric

Ad Set Clicks

Ad Set Clicks is the total number of times users clicked on...

Track this metric

Ad Set Impressions

Ad Set Impressions is the total number of times digital adve...

Track this metric

Ad Spend

Ad Spend is the amount of money spent on specific ad variati...

Track this metric

Ad Unique Clicks

Ad Unique Clicks is a count of the number of people who clic...

Track this metric

Advertising Costs

Advertising Costs is a broad expense category, which typical...

Track this metric

Campaign Clicks

Campaign Clicks is a count of the total number of times user...

Track this metric

Campaign Cost Per Goal Conversion

Campaign Cost per Goal Conversion is the amount of money spe...

Track this metric

Campaign Engagement

Campaign Engagement is the sum of total engagement that has...

Track this metric

Campaign Engagement Rate

Campaign Engagement Rate is the sum of total engagement with...

Track this metric

Campaign Impressions

Campaign Impressions is a count of the total number of times...

Track this metric

Campaign Reach

Campaign Reach is a count of the number of people who viewed...

Track this metric

Campaign Spend

Campaign Spend is the amount of money spent on advertisement...

Track this metric

Campaign Unique Clicks

Campaign Unique Clicks is a count of the number of people wh...

Track this metric

Click-Through Rate

Click-Through Rate (CTR) is the percentage of clicks on your...

Track this metric