# Advertising Metrics

The most important Advertising metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.

- All

# Ad Clicks

Ad Clicks, or simply Clicks, is a marketing metric that coun...

# Ad Cost Per Goal Conversion

Ad Cost per Goal Conversion is the amount of money spent on...

# Ad Impressions

Ad Impressions (IMPR) is a count of the total number of time...

# Ad Reach

Ad Reach is a count of the number of people who viewed your...

# Ad Set Clicks

Ad Set Clicks is the total number of times users clicked on...

# Ad Set Impressions

Ad Set Impressions is the total number of times digital adve...

# Ad Spend

Ad Spend is the amount of money spent on specific ad variati...

# Ad Unique Clicks

Ad Unique Clicks is a count of the number of people who clic...

# Advertising Costs

Advertising Costs is a broad expense category, which typical...

# Campaign Clicks

Campaign Clicks is a count of the total number of times user...

# Campaign Cost Per Goal Conversion

Campaign Cost per Goal Conversion is the amount of money spe...

# Campaign Engagement

Campaign Engagement is the sum of total engagement that has...

# Campaign Engagement Rate

Campaign Engagement Rate is the sum of total engagement with...

# Campaign Impressions

Campaign Impressions is a count of the total number of times...

# Campaign Reach

Campaign Reach is a count of the number of people who viewed...

# Campaign Spend

Campaign Spend is the amount of money spent on advertisement...

# Campaign Unique Clicks

Campaign Unique Clicks is a count of the number of people wh...

# Click-Through Rate

Click-Through Rate (CTR) is the percentage of clicks on your...