Advertising Metrics

The most important Advertising metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.

Metric
Description

Ad Impressions is a count of the total number of times digital advertisements display on someone’s screen within the publisher's network.

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

Advertising Costs is a broad expense category, which typically includes online, broadcast, print, outdoor, and direct mail efforts. Advertising can be used at various stages of the customer journey, from brand awareness and brand shaping, to highly…

Campaign Impressions is a count of the total number of times digital advertisements within a campaign are shown. A campaign is a grouping of ads organized by business objective.

Ad Spend is the amount of money spent on specific ad variations within a specific campaign or ad set.

Campaign Spend is the amount of money spent on digital advertisements within a campaign. A campaign is a grouping of ads organized by business objective.

Ad Unique Clicks is a count of the number of people who clicked on your digital advertisement at least once. This is different than Ad Clicks or Total Clicks, because this is a count of the unique people who clicked.

Ad Reach is a count of the number of people who viewed your ads at least once. Reach can help you understand how many people have been exposed to a specific advertisement or marketing message.

Campaign Clicks is a count of the total number of times users clicked on digital advertisements in a campaign. A campaign is a grouping of ads organized by business objective.

Campaign Unique Clicks is a count of the number of people who clicked on your digital advertisements within a campaign at least once. A campaign is a grouping of ads organized by business objective.

Campaign Reach is a count of the number of people who viewed your digital advertisements within a campaign at least once. A campaign is a grouping of ads organized by business objective.

Cost per thousand, also called cost per mille, is a marketing term used to describe the price of 1,000 advertisement impressions on an advertiser's webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for…

Ad Set Impressions is the total number of times digital advertisements within an ad set are shown. An ad set is a grouping of ads organized by theme.

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