Advertising Metrics

The most important Advertising metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.

Ad Clicks

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

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Ad Cost Per Goal Conversion

Ad Cost per Goal Conversion is the amount of money spent on an ad that leads to a goal conversion. It is used to measure the investment in a single advertisement required to achieve a set goal.

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Ad Impressions

Ad Impressions (IMPR) is a count of the total number of times digital advertisements display on someone’s screen within the publisher's network.

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Ad Reach

Ad Reach is a count of the number of people who viewed your ads at least once. Reach can help you understand how many people have been exposed to a specific advertisement or marketing message.

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Ad Set Clicks

Ad Set Clicks is the total number of times users clicked on a digital advertisement within an ad set. An ad set is a grouping of ads organized by theme.

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Ad Set Impressions

Ad Set Impressions is the total number of times digital advertisements within an ad set are shown. An ad set is a grouping of ads organized by theme.

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Ad Spend

Ad Spend is the amount of money spent on specific ad variations within a specific campaign or ad set. This metric helps regulate ad performance.

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Ad Unique Clicks

Ad Unique Clicks is a count of the number of people who clicked on your digital advertisement at least once. This is different than Ad Clicks or Total Clicks, because this is a count of the unique people who clicked.

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Advertising Costs

Advertising Costs is a broad expense category, which typically includes online, broadcast, print, outdoor, and direct mail efforts. Advertising can be used at various stages of the customer journey, from brand awareness and brand shaping, to highly targeted campaigns that are meant to engage existing customers.

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Campaign Clicks

Campaign Clicks is a count of the total number of times users clicked on digital advertisements in a campaign. A campaign is a grouping of ads organized by business objective.

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Campaign Cost Per Goal Conversion

Campaign Cost per Goal Conversion is the amount of money spent on an ad campaign, also called Campaign Spend, that leads to a goal conversion. It is used to measure the costs involved in the success of an ad campaign which consists of several ads with a single business objective.

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Campaign Engagement

Campaign Engagement is the sum of total engagement that has taken place with an ad campaign. This performance metric usually measures a combination of clicks and other interactions such as comments, reactions, and shares.

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