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Advertising

The most important Advertising metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.

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Metrics (17)

Ad Clicks

Ad Clicks, or simply Clicks, is a marketing metric that coun...
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Ad Impressions

Ad Impressions (IMPR) is a count of the total number of time...
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Ad Reach

Ad Reach is a count of the number of people who viewed your ...
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Ad Set Clicks

Ad Set Clicks is the total number of times users clicked on ...
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Ad Set Impressions

Ad Set Impressions is the total number of times digital adve...
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Ad Spend

Ad Spend is the amount of money spent on specific ad variati...
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Ad Unique Clicks

Ad Unique Clicks is a count of the number of people who clic...
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Advertising Costs

Advertising Costs is a broad expense category, which typical...
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Campaign Clicks

Campaign Clicks is a count of the total number of times user...
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Campaign Impressions

Campaign Impressions is a count of the total number of times...
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Campaign Reach

Campaign Reach is a count of the number of people who viewed...
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Campaign Spend

Campaign Spend is the amount of money spent on digital adver...
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Campaign Unique Clicks

Campaign Unique Clicks is a count of the number of people wh...
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Click-Through Rate

Click-Through Rate (CTR) is the percentage of clicks on your...
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Cost Per Click

Cost Per Click (CPC) is the price an advertiser pays a publi...
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