Advertising Metrics
The most important Advertising metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.
Categories
AllAd Clicks
Ad Clicks, or simply Clicks, is a marketing metric that coun...
Ad Cost Per Goal Conversion
Ad Cost per Goal Conversion is the amount of money spent on...
Ad Impressions
Ad Impressions (IMPR) is a count of the total number of time...
Ad Reach
Ad Reach is a count of the number of people who viewed your...
Ad Set Clicks
Ad Set Clicks is the total number of times users clicked on...
Ad Set Impressions
Ad Set Impressions is the total number of times digital adve...
Ad Spend
Ad Spend is the amount of money spent on specific ad variati...
Ad Unique Clicks
Ad Unique Clicks is a count of the number of people who clic...
Advertising Costs
Advertising Costs is a broad expense category, which typical...
Campaign Clicks
Campaign Clicks is a count of the total number of times user...
Campaign Cost Per Goal Conversion
Campaign Cost per Goal Conversion is the amount of money spe...
Campaign Engagement
Campaign Engagement is the sum of total engagement that has...
Campaign Engagement Rate
Campaign Engagement Rate is the sum of total engagement with...
Campaign Impressions
Campaign Impressions is a count of the total number of times...
Campaign Reach
Campaign Reach is a count of the number of people who viewed...
Campaign Spend
Campaign Spend is the amount of money spent on advertisement...
Campaign Unique Clicks
Campaign Unique Clicks is a count of the number of people wh...
Click-Through Rate
Click-Through Rate (CTR) is the percentage of clicks on your...