Advertising Metrics

The most important Advertising metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.

Cost Per Unique Inline Link Click

Cost Per Unique Inline Link Click is the average amount of money spent per unique click on links contained in advertisements. It is calculated by dividing the sum of the money spent on ads by the total number of unique clicks on the links within the ads and is a variation of Cost Per Click (CPC).

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Post Impressions

Post Impressions is the total number of times a post was visible in user timelines or feeds. It simply indicates that the post was shown in a timeline or feed and does not necessarily mean that people read it, clicked to open it, or engaged with it in any way. It’s important to distinguish between Post Impressions and Post Reach.

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Post Shares

Post Shares is the total number of times a post was shared on social media platforms such as Facebook, Twitter, Instagram, or Pinterest. A Post Share increases visibility and reach of a post. It is a useful metric to gauge audience interest in the post content.

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Return on Ad Spend

Return on Ad Spend (ROAS) is a marketing metric that quantifies the total revenue generated for every dollar spent on advertising. In other words, ROAS measures the effectiveness of your advertising efforts by comparing total ad spend on campaigns to the revenue from those campaigns.

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Search Impression Share

Search Impression Share is the percentage of impressions won by an ad campaign or ad group or keywords, out of the total impressions the campaign is eligible for. Ad targeting, keywords, and ad scheduling all play a role in the SIS won.

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Search Lost Impression Share (Budget)

Search Lost Impression Share (Budget) is the percentage of Search Impression Share lost out of the total eligible impressions, due to campaign budget. It is generally measured at the campaign level on digital advertising platforms.

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Search Lost Impression Share (Rank)

Search Lost Impression Share (Rank) is the percentage of search impression share lost out of the total eligible impressions, due to Ad Rank. Ad Rank depends on factors such as relevant keywords and targeted ads.

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Spend to Maximize Impression Share

Spend to Maximize Impression Share describes the investment level or budget an ad campaign needs to maximize Search Impression Share with its current targeting settings. It is based on the idea that an ad campaign’s spend or budget controls the frequency with which an ad is displayed.

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Video Click-Through Rate

Video Click-Through Rate is the percentage of times your video is clicked to play out of the total number of times your video is shown. It measures how effective your call-to-action, video thumbnail, and overall presentation is in converting video views to video clicks.

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Video Clicks

Video Clicks is the total number of times your video has been clicked. This metric can help measure how appealing your video is and its overall ability to get engagement.

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Video Completions

A Video Completion refers to the number of times a video plays to the end.

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Video Conversion Value

Video Conversion Value is the total value of all your video conversions. You must set the value of one conversion manually for this metric to be accurately measured.

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