Customer Success Metrics

The most important Customer Success metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.

Annual Contract Value

Annual Contract Value is the dollar amount an average custom...

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Average Speed to Answer

Average Speed to Answer (ASA) is the average amount of time...

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Customer Effort Score

Customer Effort Score (CES) is a measure of how easy or diff...

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Customer Health Score

A Customer Health Score is a single, calculated number that...

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Customer Satisfaction

CSAT is a measure of the level of satisfaction that a custom...

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Daily Active Accounts

Daily Active Accounts measures the number of unique accounts...

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Daily Active Users to Monthly Active Users Ratio

Daily Active Users (DAU) to Monthly Active Users (MAU) ratio...

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Deviation from Target Churn Rate

Deviation from Target Churn measures how close or far away y...

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Gross MRR Churn Rate

Gross Monthly Recurring Revenue Churn Rate (Gross MRR Churn...

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Gross Revenue Retention Rate

Gross Revenue Retention (GRR) Rate is the percentage of recu...

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Logo Churn

Logo Churn is the enemy of any subscription company. Logo Ch...

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Monthly Active Accounts

Monthly Active Accounts measures the number of unique accoun...

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Monthly Active Users

Monthly Active Users are the number of unique users of an ap...

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Net MRR Churn Rate

Net Monthly Recurring Revenue (MRR) Churn Rate is the percen...

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Net Promoter Score

Net Promoter Score (NPS®) is a measure of a customer base's...

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Net Revenue Retention Rate

Net Revenue Retention (NRR) Rate is the percentage of recurr...

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Onboarding Calls

Onboarding Calls is the number of phone calls made by the sa...

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Propensity to Renew

Propensity to Renew is a measure of the likelihood a custome...

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