Finance Metrics

The most important Finance metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.

CAC Payback Period

CAC Payback Period is the time it takes for a company to earn back their customer acquisition costs. The value depends on how high the Customer Acquisition Cost (CAC) is and how much a customer contributes in revenue each month or each year.

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Cash Conversion Cycle

The Cash Conversion Cycle, also knows as Cash-to-Cash Cycle Time, is the time between when a business pays its suppliers and when the business receives payment from its customers, usually expressed in days. Keeping active tabs on your Cash Conversion Cycle will aid you in monitoring your finances as cash flows in and out of your business.

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Cash and Cash Equivalents

Cash and Cash Equivalents refers to legal tender of any form including cash, currencies, and other liquid assets such as money market assets and accounts receivable. Cash is a key indicator of business health, indicating a company’s ability to meet its operating obligations, including paying any short-term debt.

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Charges

Charges refers to the total revenue you earn from payments, after deducting any fees, refunds, transfers, and disputes. Sometimes also known as Net Charges, this metric is your view of net earnings collected through a payment gateway.

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Charges Count

Changes Count measures the total number of Charges you have made to your customers. Use this metric to have an overall view of how many payments you have accepted from your customers for the products or services you sold.

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Cost Of Goods Sold

The Cost Of Goods Sold (COGS) is the measure of direct costs incurred by a company to manufacture or deliver their product or service. Costs typically include raw material and direct labour, but this varies from business to business, depending on the products or services that are being sold. COGS is the building block to understanding Gross Margin and Gross Margin Percent.

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Cost Per Hire

Cost Per Hire is a fundamental recruiting metric, that helps Human Resource professionals budget, calculate a return on their effort, and understand how effective their employee brand is when recruiting talent. Cost Per Hire is defined as the internal and external costs required to hire a new employee.

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Current Ratio

Current Ratio measures the ability of your organization to pay all of their financial obligations in the short term, which is generally one year. This ratio accounts for your current assets, such as accounts receivable, and your current liabilities, such as accounts payable, to help you understand the solvency of your business.

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Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the cost a business incurs to acquire a new customer. This includes the fully loaded costs associated with sales and marketing to attract a potential customer and to convince them to purchase, divided across all new customers.

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Customer Acquisition Cost Ratio

CAC Ratio is a measure of sales and marketing efficiency.

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Customer Concentration

Customer Concentration is the percentage of your revenue that comes from a single client.

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Customer Lifetime Value

The Customer Lifetime Value (LTV) metric indicates the total revenue a business can reasonably expect from a single customer account. It considers a customer's revenue value and compares that number to the company's predicted customer lifespan. Businesses use this metric to identify their most valuable customer segments.

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