Marketing Metrics

The most important marketing, advertising, social, and funnel metrics and KPIs.

3 Second Video Views

3 Second Video Views counts the number of times your video ad was played for 3 seconds or more. It does not usually include replays that take place before a video has been viewed for at least 3 seconds.

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Account Impressions

Account Impressions counts the total number of times posts or ads from an account has been viewed by social media users. This count includes multiple views from the same user.

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Account Reach

Account Reach is the total number of unique accounts that have viewed posts or ads published by an account on social media. Repeat views are not counted when tracking this metric, rather, it measures how many individuals the content has reached.

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Ad Clicks

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

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Ad Cost Per Goal Conversion

Ad Cost per Goal Conversion is the amount of money spent on an ad that leads to a goal conversion. It is used to measure the investment in a single advertisement required to achieve a set goal.

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Ad Frequency

Ad Frequency is the average number of times your ad is displayed to a unique user. It is calculated by dividing your ad’s impressions by its reach. This metric helps understand how frequently your ad is viewed by your target audience on average.

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Ad Impressions

Ad Impressions (IMPR) is a count of the total number of times digital advertisements display on someone’s screen within the publisher's network.

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Ad Reach

Ad Reach is a count of the number of people who viewed your ads at least once. Reach can help you understand how many people have been exposed to a specific advertisement or marketing message.

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Ad Revenue

Ad Revenue is a digital marketing metric that measures the total amount of money generated from ads displayed on your website or in your app. This includes revenue from third-party sources as well as Google AdMob.

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Ad Set Clicks

Ad Set Clicks is the total number of times users clicked on a digital advertisement within an ad set. An ad set is a grouping of ads organized by theme.

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Ad Set Impressions

Ad Set Impressions is the total number of times digital advertisements within an ad set are shown. An ad set is a grouping of ads organized by theme.

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Ad Spend

Ad Spend is the amount of money spent on specific ad variations within a specific campaign or ad set. This metric helps regulate ad performance.

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