Marketing Metrics

The most important marketing, advertising, social, and funnel metrics and KPIs.

Metric
Description

A Session, sometime called a Visit, is the set of interactions, or web requests, made within a given time frame by a single user visiting a specific website. A single Session will often contain multiple activities such as page views, events, or…

Ad Impressions is a count of the total number of times digital advertisements display on someone’s screen within the publisher's network.

For content and social media marketers, Content Engagement, may be one of the most important ways to know what is working and how to improve your craft. Content Engagement measures all engagements with your web or social media content. These might…

Page Views, as commonly used with Google Analytics, is the count of times the content of a page is loaded or re-loaded. For advertising funded sites, Page Views is of particular interest, as ad impressions are frequently monetized. Although Page…

Post Likes is a measure of the popularity of social media content. It is the number of likes on your posts on social media platforms such as Facebook or Twitter. It is an indicator of impression numbers and engagement.

Organic Search traffic is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by search engine optimization (SEO) efforts.

A Goal represents a completed activity that you have defined as important to the success of your website or business. Goals can capture a number of completed actions, such as completing a form, downloading a brochure, or making a purchase. Goals and…

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

The Subscribers metric counts the number of paid or non-paid users who have periodic access to a product or service. Most often, this metric refers to a subscription-based business model, for example, newspapers, magazines, phone, internet service,…

Contacts are individual people that the business has a relationship with, often associated with an account. In many Content Management Systems (CRMs), such as Salesforce, Contacts are associated with qualified opportunities, existing customers, or…

Advertising Costs is a broad expense category, which typically includes online, broadcast, print, outdoor, and direct mail efforts. Advertising can be used at various stages of the customer journey, from brand awareness and brand shaping, to highly…

A Lead is an individual who has shown an interest in your product or service. Leads do not have to be qualified - meaning there is no consideration yet of need, timeline, budget, or decision making ability. The acquisition of leads is generally…

Specific to Google Analytics, a Hit counts common interactions, such as page tracking, event tracking, and e-commerce tracking. Hits allow marketers to extend beyond Pageviews and define their own rules.

Sessions with Event is the count of the number of Sessions in which at least one defined Event is triggered. Marketing teams use this to evaluate the quality of the sessions on their website.

Page Likes, which is mostly applicable to social platforms, counts the number of unique visitors who have liked your page.

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