Marketing Metrics

The most important marketing, advertising, social, and funnel metrics and KPIs.

Percent New Users

Percent New Users gives the percentage of new users that visit a website out of the total number of users that have visited the website. By tracking the percentage of new users, you can better understand the behavioural patterns of your audience, including how likely they are to return to your website.

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Phone Call Clicks

Phone Call Clicks counts the number of times a phone number link is clicked on a website. Track how frequently users click on phone number links to deepen your understanding of your website’s conversion rate.

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Post Clicks

Post Clicks is the total number of times a post was clicked. This includes, for example, photo views, video plays, and expanding to read a post, but does not include comments, likes, and shares.

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Post Comments

A Post Comment, or simply Comment, is a primarily text-based form of engagement on a social media platform which allows users to respond to posts in their own words. The number of comments on a piece of content indicates the level of engagement users have with that content.

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Post Engagement

Post Engagement is the count of the total number of interactions with an individual post. Interactions that count towards Post Engagement include clicks, reactions, comments, shares, and follows.

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Post Engagement Rate

Post Engagement Rate is the ratio of interactions with a social media post to the total number of followers the page or profile has. This metric shows how involved followers are with the content posted on a social media page. Generally, higher Post Engagement Rate shows higher levels of follower involvement.

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Post Impressions

Post Impressions is the total number of times a post was visible in user timelines or feeds. It simply indicates that the post was shown in a timeline or feed and does not necessarily mean that people read it, clicked to open it, or engaged with it in any way. It’s important to distinguish between Post Impressions and Post Reach.

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Post Likes

Post Likes is a measure of the popularity of social media content on platforms such as Facebook and Twitter.The total number of Likes on your post can be an indicator of impression numbers and engagement.

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Post Reach

Post Reach, or Unique Impressions, is a count of the number of people who viewed your post at least once.

Post Reactions

Post Reactions counts the number of reactions your post has received. A reaction is a form of engagement similar to the one-click ‘Like’ and includes a range of sentiments such as love, humor, anger, and sadness. Post Reactions is a way for businesses to gather user behavior and sentiment data.

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Post Shares

Post Shares is the total number of times a post was shared on social media platforms such as Facebook, Twitter, Instagram, or Pinterest. A Post Share increases visibility and reach of a post. It is a useful metric to gauge audience interest in the post content.

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Privacy Consent Approves

Privacy Consent Approves tracks the number of people who have explicitly chosen to receive email communications.

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