Marketing Metrics

The most important marketing, advertising, social, and funnel metrics and KPIs.

Users

Users is the count of both new and returning visitors to your website. They are usually tracked by a client ID assigned to each unique user the first time they visit your website.

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Video Click-Through Rate

Video Click-Through Rate is the percentage of times your video is clicked to play out of the total number of times your video is shown. It measures how effective your call-to-action, video thumbnail, and overall presentation is in converting video views to video clicks.

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Video Clicks

Video Clicks is the total number of times your video has been clicked. This metric can help measure how appealing your video is and its overall ability to get engagement.

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Video Comments

A video comment is a primarily text-based form of engagement on a social media platform where users respond to videos via the comment feature on videos. The number of comments on a video is one indication of the level of engagement users have with that video.

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Video Completions

A Video Completion refers to the number of times a video plays to the end.

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Video Conversion Rate

Video Conversion Rate is the measure of how often your video views leads to conversion. It is calculated as the count of video conversions divided by the count of video views. A conversion can include clicks, engagement with links and other video elements, and view-throughs.

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Video Conversion Value

Video Conversion Value is the total value of all your video conversions. You must set the value of one conversion manually for this metric to be accurately measured.

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Video Conversions

Video Conversions is the count of actions taken on your video that count as conversion. Conversions can include clicks, engagement with links and other video elements, and view-throughs.

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Video Cost

Video Cost is the sum of all marketing-related expenditures made on digital video advertisements. The most common marketing costs associated with video ads are Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM).

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Video Cost per Conversion

Video Cost per Conversion measures the cost associated with conversions gathered on video ads. Conversions can include ad clicks, views, and other forms of engagement with your ad. It is calculated by dividing the sum of Video Cost by the total number of conversions.

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Video Cost per View

Video Cost per View measures the cost associated with video views on video ads. It is calculated by dividing the sum of Video Cost by the total number of video views.

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Video Engagement Rate

Video Engagement Rate is the percentage of impressions that have resulted in some form of video engagement. Video Engagements can include video views, likes, shares, link clicks, and other forms of interaction with a video.

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