Marketing Metrics

The most important marketing, advertising, social, and funnel metrics and KPIs.

Video Engagements

Video Engagements is the count of engagements the viewer has with your video. Video Engagements include video views, likes, shares, link clicks, and other forms of interaction with a video.

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Video Impressions

Video Impressions counts the total number of times your video has appeared in search results, on social media, or on a website.

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Video Likes

Video Likes are a measure of the popularity of video posts on social media platforms. This metric counts the number of likes a video has received from social media users and can be used to gauge the engagement rate of a video or group of videos.

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Video Starts

A Video Start refers to the number of times a video starts to play.

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Video View Through Rate

Video View Through Rate refers to the rate at which Video Views are initiated relative to the number of opportunities there were to consume the video content (video/thumbnail impressions). It is important to note that because the Video View metric definition varies across platforms, the Video View Through Rate baseline or benchmark may vary between platforms as well.

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Video Views

Video Views is a count of the number of times a video is watched. It can also be used to count the number of times a video is started.

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Video Watch Time

Video Watch Time is a measurement of how much total time has been spent watching a video (or a collection of videos). This metric helps evaluate the overall quality and stickiness of your content by looking at which videos are being watched as opposed to being abandoned after a few seconds.

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Viral Coefficient

Viral coefficient is the number of new users or customers the average customer generates. This can be through a formal business referrals program or simply through sharing and inviting others customers to use your product - but the key is that these users also convert to paying customers or users.

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Website Bounce Rate

Website Bounce Rate measures the percentage of website sessions that are single-page sessions. A single-page session is when a user exits a website after interacting with a single page only. Interactions, also called Engagement Hits or interaction events by Google Analytics, can include: page views, social shares, e-commerce transactions, CTA interactions, and more.

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Website Bounces

Website Bounces is the count of sessions that trigger only one request. For example, when a page is opened and then exited without triggering any other activity. Website Bounces are often presented as Bounce Rate, which is simply the count of single page visits divided by total visits to the page.

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Website Clicks

Website Clicks counts the number of times people clicked on the link to your website on your social media profile page. Most social media platforms allow businesses to link to at least one website on the profile page.

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Website Event Value

Website Event Value is used to evaluate user interactions with website content. Marketing teams use this metric to assess the value of user interactions with their websites and, sometimes to determine their potential monetary value.

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