- All metrics categories
- Marketing
- Finance
- SaaS
- Sales
- Metrics with Benchmarks
- Advertising
- Social Media
- Customer Success
- Product Management
- Human Resources
- New
- Support
- Fundamental
- Call Center
- Top 5 Sales
- DevOps
- Manufacturing
- Top 5 Marketing
- Top 5 Finance
- Top 5 Email Marketing
- Loyalty
- Validated
- Supply Chain
- Legal
- Productivity
- Healthcare
Marketing Metrics
The most important marketing, advertising, social, and funnel metrics and KPIs.
Website Events
Website Events, or simply Events, are specific to Google Analytics and count the number of defined interactions or behaviours that are independent of a basic page load.
Website New Users
Website New Users is the count of users that visit your site for the first time. Google Analytics assigns a unique identifier to each user. Unless the user clears their cookies or uses a new device unknown to Google, this unique identifier is how Google knows if this is a new or returning user.
Website Visits
Website Visits, also referred to as sessions, track the number of times a user interacts with your website. Repeat visits within a set time period are excluded.