Website Events, or simply Events, are specific to Google Analytics and count the number of defined interactions or behaviours that are independent of a basic page load.

Website New Users is the count of users that visit your site for the first time. Google Analytics assigns a unique identifier to each user. Unless the user clears their cookies or uses a new device unknown to Google, this unique identifier is how Google knows if this is a new or returning user.

Website Visits, also referred to as sessions, track the number of times a user interacts with your website. Repeat visits within a set time period are excluded.