Marketing Metrics

The most important marketing, advertising, social, and funnel metrics and KPIs.

Ad Unique Clicks

Ad Unique Clicks is a count of the number of people who clicked on your digital advertisement at least once. This is different than Ad Clicks or Total Clicks, because this is a count of the unique people who clicked.

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Ad Unit Exposure

Ad unit exposure measures the total amount of time your ad was exposed to your target audience, usually measured in milliseconds.

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Advertising Costs

Advertising Costs is a broad expense category, which typically includes online, broadcast, print, outdoor, and direct mail efforts. Advertising can be used at various stages of the customer journey, from brand awareness and brand shaping, to highly targeted campaigns that are meant to engage existing customers.

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Average Basket Size

Average Basket Size (ABS) is an e-commerce metric that tracks the average number of items sold per transaction. In other words, ABS measures the increase or decrease in the quantity of items purchased per transaction. It can also be used to calculate the Average Basket Value, which is the average cost of units placed in the basket.

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Average Selling Price

Average Selling Price (ASP) is the average price a given product is sold for. This metric can be applied narrowly to a product or service or, more broadly, to an entire market. It's a common metric, often used to compare businesses or channels and is particularly interesting as a reflection of what consumers will pay for similar products or services.

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Average Server Response Time

Average Server Response Time is the average amount of time an application’s web server takes to return the results of a request to the user. It is affected by several factors including network bandwidth, number of users, and number and type of requests submitted.

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Average Session Duration

Average Session Duration measures the average amount of time spent per session on your website. It is calculated by dividing total time spent across sessions by the total number of sessions.

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Average Time on Page

Average Time on Page is a web analytics metric that measures the average amount of time spent on a single page by all users of a website. This metric does not consider exit pages or bounces, and only measures the average time spent by users on non-exit pages. An exit page is the last page of a website session.

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Call-in Rate

Call-in Rate is the average number of inbound calls received per paid user of a product or service. It is used to monitor changes in call volumes, which can be an early warning sign of product or service issues, and even potential churn.

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Campaign Clicks

Campaign Clicks is a count of the total number of times users clicked on digital advertisements in a campaign. A campaign is a grouping of ads organized by business objective.

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Campaign Cost Per Goal Conversion

Campaign Cost per Goal Conversion is the amount of money spent on an ad campaign, also called Campaign Spend, that leads to a goal conversion. It is used to measure the costs involved in the success of an ad campaign which consists of several ads with a single business objective.

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Campaign Engagement

Campaign Engagement is the sum of total engagement that has taken place with an ad campaign. This performance metric usually measures a combination of clicks and other interactions such as comments, reactions, and shares.

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