Marketing Metrics

The most important marketing, advertising, social, and funnel metrics and KPIs.

Campaign Engagement Rate

Campaign Engagement Rate is the sum of total engagement with an ad campaign divided by the sum of total impressions the campaign has generated. It gives the percentage of ad impressions that have resulted in actual interactions with the ad campaign.

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Campaign Impressions

Campaign Impressions is a count of the total number of times digital advertisements within a campaign are shown. A campaign is a grouping of ads organized by business objective.

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Campaign Reach

Campaign Reach is a count of the number of people who viewed your digital advertisements within a campaign at least once. A campaign is a grouping of ads organized by business objective.

Campaign Spend

Campaign Spend is the amount of money spent on advertisements within a campaign. A campaign is a grouping of ads organized by a common business objective; a digital marketing campaign achieves this objective via digital channels only.

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Campaign Unique Clicks

Campaign Unique Clicks is a count of the number of people who clicked on your digital advertisements within a campaign at least once. A campaign is a grouping of ads organized by business objective.

Click To Open Rate

Click To Open Rate (CTOR) is the percentage of unique clicks and unique opens for your email campaign. It is an effective measure of how compelling your content is relative to the quality of your target list. In other words, ensuring you have emailed the right audience and have presented them with a compelling call to action will increase your CTOR.

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Click-Through Rate

Click-Through Rate (CTR) is the percentage of clicks on your link that generate impressions. CTR is broadly applicable to links on web pages and in emails and advertisements. Used for email marketing or digital advertising, CTR is one of the most popular measures of campaign performance.

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Contacts

Contacts are individual people that the business has a relationship with, often associated with an account. In many Customer Relationship Management Systems (CRMs), such as HubSpot and Salesforce, Contacts are associated with qualified opportunities, existing customers, or past customers. Leads are usually not counted as Contacts.

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Content Engagement

For content and social media marketers, Content Engagement may be one of the most important ways to know what is working and how to improve your craft. Content Engagement measures all engagements resulting from content generated in a social media account including shares, reactions (e.g., likes), comments, and re-tweets. These metrics are considered the most important when looking at the effectiveness of your marketing campaigns and overall strategy

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Conversions

Conversions counts the total number of conversion events that take place on your website or application at any given period of time. You can mark any event as a conversion on analytics platforms such as Google Analytics, in addition to default events such as Purchases and First Open.

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Cost Per Click

Cost Per Click (CPC) is the price an advertiser pays a publisher for each click on a link. The publisher is typically a search engine (search advertising) or website owner (display advertising) where users are directed to the advertiser’s website each time their ad or link is clicked.

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Cost Per Inline Link Click

Cost Per Inline Link Click is the average amount of money spent per click on links contained in advertisements. It is calculated by dividing the total amount of money spent on ads by the total number of clicks on links within the ads and is a variation of Cost Per Click (CPC).

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