Marketing Metrics

The most important marketing, advertising, social, and funnel metrics and KPIs.

Goal Completion Rate

Goal Completion Rate is the count of the number of visitors who have completed all components of a goal, divided by the total number of visitors. A goal is considered complete only when a lead or customer completes all actions associated with the goal.

Goal Completions

A Goal represents a completed activity that you have defined as important to the success of your website or business. Goals can capture a number of completed actions, such as completing a form, downloading a brochure, or making a purchase. Goals and in particular Goal Conversion Rate are vital in measuring the effectiveness of your website and business objectives.

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Goal Conversion Rate

Goal Conversion Rate is the percentage of user sessions that have led to goal conversions. A goal is a predefined user action that takes place during a user session on a website.

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Goal Conversions

Goal Conversions is the count of the number of goals that have been completed during a session on a website. Goals are predefined user actions indicating that campaign objectives are met.

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Hits

Specific to Google Analytics, a Hit counts common interactions, such as page tracking, event tracking, and e-commerce tracking. Hits allow marketers to extend beyond Pageviews and define their own rules.

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Inline Link Clicks

Inline Link Clicks is the count of the number of times links posted in the contents of your ad are clicked on.

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Inline Post Engagement

Inline Post Engagement counts the number of times a user engages with your post within the attribution window. Types of engagement include likes, shares, comments, and clicks on links within your post.

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Lead Conversion Rate

The Lead Conversion Rate is the percentage of visitors who come to your website and are captured as leads. This is one of the most important top-of-the-funnel conversion metrics. It’s an indicator of your ability to attract the right target audience and the efficiency at which your website is turns them into leads.

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Leads

A Lead is an individual who has shown an interest in your product or service. Leads do not have to be qualified, meaning there is no consideration yet of need, timeline, budget, or decision-making ability. The acquisition of Leads is generally categorized as either being inbound (considered warm) or outbound (considered cold).

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Lifetime Value to Cost of Acquisition Ratio

The Lifetime Value to Cost of Acquisition (LTV/CAC) Ratio tells you if the theoretical lifetime revenue you get from a customer is higher or lower than the sales and marketing costs needed to acquire that customer.

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Link Clicks

Links Clicks is the count of the number of times your links in ad text, media, or call-to-action have been clicked. Links can lead to destinations within or outside the social media platform where your ad is published.

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MQL to SQL Conversion Rate

MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rate is the percentage of MQLs that are converted to an SQL. An MQL is a lead that marketing believes meets the criteria of a qualified prospect, and an SQL is a lead that sales has independently qualified and believes meets the criteria of a qualified prospect.

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