Marketing Metrics

The most important marketing, advertising, social, and funnel metrics and KPIs.

Marketing Qualified Leads

A Marketing Qualified Lead (MQL) is a universal metric used by marketing teams to measure the quality of leads they generate and pass to sales. Most marketing teams have targets associated with MQLs that include number of MQLs and acceptance rate, for example, leads that go on to become Sales Accepted Leads.

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Media Comments

Media Comments is the total count of comments made on your social media content. Comments count towards engagement with your posts and generally indicate an interest in your content.

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Media Impressions

Media Impressions is the count of the number of times your social media content, such as photos, videos, and stories, are viewed on screen.

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Media Likes

Media Likes is the total count of likes you receive on multiple formats of media posted on your social media page. Media includes photo posts, video posts, reels, and more.

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Media Saves

Media Saves is the count of the total number of times your content has been saved by users on social media. Social media platforms such as Instagram allow users to save posts to a private collection for easy access.

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Mentions

Mentions on social media are instances where users reference another user by using the @ symbol. Other ways of mentioning a user or brand can be with a hashtag (#) or through plain text. For businesses on social media, tracking their mentions is one way of measuring brand awareness and image online.

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Net Promoter Score

Net Promoter Score (NPS®) is a measure of a customer base's willingness to promote a product or service to colleagues and friends. It is based on the results of a current customer survey, which asks respondents to answer the following question: “how likely is it that you would recommend (brand or product X) to a friend or colleague?” Responses, with 10 being the highest, are grouped as follows: 10s and 9s are brand ‘Promoters’, 8s and 7s are ‘Neutrals’, and any responses below 7 are brand ‘Detractors’.

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Online Shopper Conversion Rate

Online Shopper Conversion Rate informs business owners of the likelihood of a sale when a user visits their e-commerce store. This metric looks at the total number of sales divided by the count of the site's total visitors over a defined period.

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Organic Search

Organic Search is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by Search Engine Optimization (SEO) efforts.

Page Check-Ins

Facebook users use Page Check-Ins to announce when and how they interact with a business which can include visiting the premises, using a product, or attending a promotional event. This action is then displayed to other Facebook users in the attendee’s network, effectively creating increased brand awareness.

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Page Engagement

Page Engagement is the count of interactions users have with your social media page and its posts. For example, likes, comments, and re-tweets will add to your Page Engagement count.

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Page Impressions

Page Impressions counts the total number of times content from your page or about your Facebook page is viewed by or shown to users.

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